Common challenges in OMS implementation 

In today’s highly competitive business environment, the effective management of orders is crucial for success. Regardless of whether a company is a retail giant, an e-commerce startup, or a manufacturing enterprise, integrating an Order Management System (OMS) can significantly streamline processes, boost customer satisfaction, and drive revenue growth.  

However, the road to a seamlessly integrated OMS is often fraught with challenges. From technical complexities to organizational resistance, the journey toward implementation can be riddled with obstacles. Online retailers (e-tailers) face increasing pressure to streamline their order management processes and provide fast and accurate delivery to their customers.  

This blog aims to shed light on these common challenges, providing insights to help organizations navigate through the implementation process successfully. The blog will also explore the importance of effective retail order management and provide retailers with solutions for optimizing their processes.  

Maximize success: Integrate OMS, overcome challenges, optimize processes 

Understanding OMS Implementation

OMS implementation encompasses a broad spectrum of activities, including software selection, configuration, integration with existing systems, data migration, testing, training, and post-implementation support. It’s not merely about deploying a new software solution but also about aligning it with the organization’s goals, processes, and infrastructure. 

Key Components of a Successful Implementation Process: 

OMS implementation is a multi-step process that requires careful planning, execution, and ongoing optimization. Organizations can overcome common challenges and unlock the benefits of an effective OMS by understanding the following key components: 

  1. Needs Assessment: Before embarking on OMS implementation, it’s crucial to conduct a comprehensive needs assessment. This involves identifying existing pain points, defining objectives, and outlining requirements. 
  2. Vendor Selection: Choosing the right Order Management System vendor is a pivotal decision. Organizations should evaluate vendors based on factors such as functionality, scalability, integration capabilities, support services, and total cost of ownership. The key deciding factor should be ready integrations with your planned ecommerce channels. 
  3. Customization and Configuration: Customization is necessary to meet unique business requirements. Balancing customization with out-of-the-box features is crucial to avoid overcomplicating the system.
  4. Data Integration: Integration with existing systems, such as ERP, inventory management, and logistics, is critical for seamless operations. Data synchronization ensures real-time visibility and accuracy across the entire order lifecycle.
  5. Change Management: OMS implementation often entails significant changes in workflows, roles, and processes. Resistance to change is natural, but effective change management strategies can mitigate resistance and foster adoption. Clear communication, training programs, and stakeholder involvement are essential for driving organizational change.
  6. Testing and Quality Assurance: Rigorous testing is essential to identify and rectify any issues before the system goes live. Testing should encompass functional testing, integration testing, performance testing, and user acceptance testing.
  7. Training and Adoption: Proper training is vital to ensure that end-users are proficient in using the OMS. Training programs should cater to different user roles and provide hands-on experience. Ongoing support and feedback mechanisms are crucial for user adoption.  

Unlocking success: Navigating OMS implementation for retail excellence 

Common Challenges in OMS Implementation

  1. Inadequate planning and preparation: Rushing into OMS implementation without thorough planning and preparation can lead to disastrous outcomes. From understanding business needs to assessing technology requirements, meticulous planning is essential for a smooth transition. One key point to note – if you are already selling on one or more channels, during the transition to the new OMS, the sales will need to pause. 
  2. Order processing efficiency: One of the primary goals of implementing an OMS is to enhance order processing efficiency. This goal requires optimizing workflows, eliminating bottlenecks, and integrating automated processes seamlessly. 
  3. Routing orders internally and between 3PLs: The balancing act between order routing and 3PLs can become a crucial issue during order processing. Challenges may arise in coordinating these processes and ensuring timely and accurate order fulfillment.
  4. Order errors: Order errors can significantly impact customer satisfaction and operational costs. Whether it’s due to manual entry mistakes or system glitches, minimizing errors in order processing is paramount for OMS success. 
  5. Multi-channel order consolidation: Consolidating orders from diverse sources while maintaining accuracy requires robust integration capabilities. A company needs accurate, centralized order data to manage inventory levels. Decentralized data affects a brand’s day-to-day operations and makes long-term strategic planning extremely difficult.
  6. Order tracking and customer service: Providing real-time order tracking and exceptional customer service is non-negotiable in today’s landscape. However, OMS implementation challenges may hinder the seamless tracking and responsiveness to customer inquiries.
  7. Returns and exchanges issues: Handling returns and exchanges efficiently is essential for maintaining customer satisfaction and managing inventory effectively. Challenges may arise in implementing streamlined processes for returns and exchanges.
  8. Incomplete or missing integrations: OMS’s success hinges on its ability to integrate seamlessly with existing systems, such as inventory management, ERP, and e-commerce platforms. Incomplete or missing integrations can impede data flow and hinder operational efficiency.
  9. Lack of customizable settings: Every business has unique requirements and workflows. A lack of configurable or customizable settings in the OMS can limit its adaptability to specific business needs, resulting in inefficiencies and operational constraints.
  10. Scalability issues: As businesses grow and evolve, their OMS needs to scale accordingly. Scalability issues, such as performance bottlenecks or limited capacity, can hinder business expansion and agility. 


Addressing these common challenges requires a strategic approach and collaboration across the organization. From careful planning to robust integration, overcoming these hurdles is essential for realizing the full potential of an OMS.  

Mastering OMS with Browntape: Overcoming retail OMS challenges for success

Strategies by Browntape for Overcoming Challenges

  1. Comprehensive Planning and Preparation-
    • Establishing Clear Objectives and Milestones: Clear objectives and milestones ensure alignment and provide a roadmap for progress tracking throughout the implementation process.
    • Allocating Sufficient Resources: Browntape allocates adequate resources to ensure the successful implementation and maintenance of the OMS.
    • Realistic Timeline Development: Browntape sets realistic timelines based on the scope of the project, resource availability, and business priorities, avoiding undue pressure or delays.
  2. Data Integration Best Practices-
    • Data Quality Assessment and Improvement: Through comprehensive data quality assessments, Browntape identifies and rectifies data quality issues to ensure accurate information.
    • Compatibility Testing and Protocols: Rigorous compatibility testing is conducted to ensure seamless integration with existing systems and adherence to established protocols.
    • Robust Security Measures: Browntape implements robust security measures to protect sensitive data and ensure compliance with regulatory requirements.
  3. Change Management and Training-
    • Cultural Assessment and Alignment: Browntape assesses organizational culture and tailors the approach to foster alignment, collaboration, and enthusiasm for the new system.
    • Leadership Engagement and Support: Strong leadership engagement and support are instrumental in driving OMS implementation forward and fostering a culture of innovation and continuous improvement.
  4. Scalability and Flexibility Planning-
    • Scalability Assessment and Projections: Browntape conducts scalability assessments and projections to anticipate future growth and ensure that the OMS can scale accordingly.
    • Modular System Architecture: A modular system architecture enables flexible customization and integration of additional features and functionalities as needed.
    • Continuous Monitoring and Adaptation: Browntape implements robust monitoring mechanisms to track performance, gather feedback, and make improvements over time.

Navigating Challenges in Order Management Integration with Browntape 

Implementing an OMS is a multifaceted endeavor that presents several common operational challenges. Addressing these challenges proactively is paramount for successful OMS implementation. 

Partnering with experienced solution providers like Browntape can significantly mitigate risks and accelerate the journey toward OMS adoption. Browntape offers comprehensive expertise in e-commerce and order management, guiding businesses through the implementation process with best-fit solutions and strategic insights.