• Software
    • Browntape Software
      • All Features
      • Inventory Management
      • Order Management
      • Courier Management
      • Warehouse Management
      • Remittance Management
      • Analytics Dashboard & Reports
    • Browntape Enterprise
  • Services
    • eCommerce Account Management
    • Digital Marketing Services
  • Integrations
    • All Integrations
    • Marketplace Integrations
      • Amazon
      • Flipkart
      • Myntra
    • Shopping Carts
      • Magento
      • Shopify
      • WooCommerce
      • Bigcommerce
    • ERP Integrations
  • Clients
  • Pricing
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator
    • BT Seller Academy

Mon-Fri, 10am-6pm: Software: +91-95953-23155

Browntape Browntape
Take A Demo Login
  • Software
    • Browntape Software
      • All Features
      • Inventory Management
      • Order Management
      • Courier Management
      • Warehouse Management
      • Remittance Management
      • Analytics Dashboard & Reports
    • Browntape Enterprise
  • Services
    • eCommerce Account Management
    • Digital Marketing Services
  • Integrations
    • All Integrations
    • Marketplace Integrations
      • Amazon
      • Flipkart
      • Myntra
    • Shopping Carts
      • Magento
      • Shopify
      • WooCommerce
      • Bigcommerce
    • ERP Integrations
  • Clients
  • Pricing
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator
    • BT Seller Academy

How To Apply For Brand Registry | BT Seller Academy

Jun 23, 2021 | BT Seller Academy, Slideshow |

Contents:

  1. Brand And Brand Registry
  2. Mandatory Documents For Brand Registry
  3. Benefits Of Brand Registry
  4. Brand Name Used & Restricted Word Policy
  5. Common Rejection Reasons
  6. Procedures

1. Brand and Brand Registry

1.1 What is Brand ?
When a product is manufactured by a company under a particular name it is called Brand. Legal name for Brand is Trademark; when it identifies or represents a firm it is called a Brand Name.
1.2 What is Brand Registry?
Brand Registry refers to the physical representation and consistent application of Brand Identity. Brand Registry helps you protect your registered trademarks and create an accurate and trusted experience for customers. Brands must have a Registered Trademark to be eligible for enrolment.
1.3 Sellers Who Can Enroll For Brand Registry?

  • Brand Owners
  • Manufacturers
  • Distributors or resellers with written permission from a brand owner to manage a product detail page on Amazon.

2. Mandatory Documents For Brand Registry

  • Brand Name
  • Brand Logo
  • Trademark Certificate/Trademark Application No/Trademark Class.
  • MRP Tag Images
  • Online Portal Link (If Ecommerce Seller)
  • Brand Authority Letter (If Not the Brand Owner)
  • Images of products and packaging that carry the trademarked brand name. If the product is not branded, the packaging must be branded.

3. Benefits of Brand Registry

Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help the marketplace proactively prevent violations.

Accurate brand representation:
Brand Registry gives you more control over your product pages that use your brand name, so customers are more likely to see the correct information associated with your brand.
Powerful search and report tools:
Simplify the process of finding cases of potential infringement. Brand Registry provides you with simple and guided workflows to submit a report of potential infringement that can be reviewed by the portals and take appropriate action on.
Additional proactive brand protections:
Brand Registry uses information that you provide about your brand to implement additional predictive protections that attempt to identify and remove potentially bad listings.

4. Brand Name, Logo Usage & Restricted Word Policy

Sellers are not permitted to include any brand names or company logos in their listings other than the specific brand name authorised by the original manufacturer to be used for products being sold by sellers under a particular listing.

Certain uses of brand names may also constitute trademark infringement and could expose sellers to legal liability.

Violation of this policy may result in listing cancellation or suspension of account.

5. Common Rejection Reasons

Brand Registry Can be Rejected Due to Below Reasons:-

  • Trademark Status As Objected/Rejected/Applied.
  • Trademark Registered is not in the same Category Class in which you have applied.
  • Blur Product and Packaging Images.
  • If you are not the owner of the brand.

6. Procedure To Apply For Brand Registry

For a detailed step-by-step procedure to apply for brand registry, refer the slideshow above. Procedures for brand registry on Amazon, Flipkart, Snapdeal & Paytm are explained with screenshots.

Explore Features of Browntape Software
Tags: amazonbrand registryflipkartpaytmsnapdealtrademark
Share

You also might be interested in

How to Lose Your Customer’s Trust in 5 Simple Steps

Oct 31, 2014

You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.

How to Manage Your Online Retail After the Sales Boom is Over

Oct 9, 2014

The sale season is upon us. Flipkart officially opened the[...]

5 Entrepreneurs You Can Draw Inspiration From

Oct 14, 2014

The decision to deviate from the well-beaten path and start[...]

Leave a Reply

Your email is safe with us.
Cancel Reply

COMPANY

  • Team
  • About Us
  • Our Clients
  • Partner Up
  • Contact Us
  • Privacy Policy
  • Terms of Service
  • BT Seller Academy

SOLUTIONS

  • eCommerce Account Management
  • Digital Marketing Services 
  • Enterprise Integrations
  • eCommerce Seller Fees Calculator
  • Sales Channel Integrations
  • Resources
  • E-news
  • Articles

FEATURES

  • Browntape All Features
  • Inventory Management
  • Order Management
  • Courier Management
  • Warehouse Management
  • Remittance Management
  • Analytics Dashboard & Reports
new white BT logo

An Ecommerce Software Built for the Complex Needs of Modern Retail
Businesses

Software

+91-95953-23155

(Mon-fri, 10am-6pm)

Outsourcing

+91-95953-23155

(Mon-fri, 10am-6pm)

© Copyright Browntape 2012-2023. All rights reserved. Terms of Use | Privacy Policy

Prev Next

×
  • I want to use..

  • Browntape Software (Starting from Rs 2/order)
  • Enterprise Ecommerce
    ERP Integrations
     (Sign up & we’ll reach out to you)
  • Account Management Services (Monthly retainer/ sales commission. Sign up & we’ll reach out to you)

Signup for Software Demo..

Name

Email

Phone

Company Name

Live Marketplace Accounts

Orders per month

Number of SKUs
How do you currently manage orders & inventory

City

Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City

Cancel

Connect your ERP to ecommerce

Name

Work Email

Phone

Company Name

Orders per month

Number of SKUs
Integrations Required

Cancel

You are in good company..

signup-client-logos

×
  • I want to use..

  • Self-Serve Software From Rs 1/order
  • Outsourced Services From Rs 10,000 monthly+% of sales(software included)

Get started with your self-serve software in 60 seconds..

Your Name

Your Mobile

Company Name

Your Email

Password

Repeat

Live Marketplace Accounts




Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City



Cancel

You are in good company..

signup-client-logos

Get IFB Case Study - Enter Email

    Enter your email address and we'll send you a link to download the casestudy.

    Case Study: How Lego India utilised Amazon CPC Ads to meet growth targets

      Enter your email address and we'll send you a link to download the Lego case study.

        Enter your email address and we'll send you a link to download the casestudy.

        ×

        Sign up for free now

        Full Name *

        Mobile Number *

        Email *

        Password *

        Confirm Password *

        Cancel

        Key Points

        Price Battlefield
        Competing Seller’s Ratings
        Seller Stockouts
        Lowest Price Winner
        BuyBox Winner