Bag it right – packaging basics – how to pack products sensibly and cost-effectively
While good food might be the right way to anybody’s heart, we know that good packaging will certainly help you to the customers’ hearts. Shoddy packaging can result in damage to the product, further resulting in peeved customers. On the other hand, a carefully and neatly packed parcel shows your customers that you care, and […]
How has demonetisation affected ecommerce? Is it good news or bad news?
The country is still recovering from the sudden demonetisation of Rs. 500 and Rs. 1,000 notes. Business everywhere has seen a change in its routine, and the ecommerce industry hasn’t been spared either. Browntape takes a look at how the move has affected Indian online sellers and the potential future impact on the ecommerce industry. […]
Marketing in Marketplaces – Looking beyond Discounts
If we had to look at the most common myth associated with online marketplaces, it has to be that only discounts drive sales on these platforms. True that etailers treaded the discounts route previously to get in the favourite list of customers. And in the interim period, the other avenues could have been ignored by […]
Online Shoppers checklist before making a buy; Here’s what they’d like to know!
Before making a purchase online shoppers go through a quick checklist. What are the main items they need to tick off this list prior to actually buying something online? How can you improve in these areas? This blog post is all about the main things a consumer wants to see on your product page. The […]
Performance by Jabong over the years – loss making enterprise or money spinner?
In the online fashion retail, Jabong has always been a dark horse. The company has had a tumultuous ride since its inception in 2012. The ownership has changed hands, it came to the verge of closure multiple times, faced cash crunch, but finally seems to be on terra firma now. BT charts the company’s journey […]
How does Payment Reconciliation play ball with your ERP?
Are you sure you are receiving the right amount due to you from marketplaces? Are you sure you are recording all your orders and corresponding payments? Are you paying extra tax? Are you making enough profit? If not, do you know where you need to optimise and where you need to cut down? If you […]
Top Tips New Online Sellers Need for Smooth Online Retail
Online selling can be an overwhelming business for a newcomer. The online retail industry is in full bloom, with millions of sellers already operating across thousands of platforms, both big and small. India is one of the fastest growing markets for online sales, and the eyes of some of the top players in ecommerce are […]
6 Image Editing Tools to Improve Your Online Store’s Product Images
Online retail websites rely on images to provide visual information about the product to potential buyers. They also use images in the form of banners and headings to advertise certain products, schemes or offers. Apart from this, there are other important places in the website where images are necessary, like thumbnails and quick view images. […]
7 steps to help your Shopo store garner sales through your Facebook page
Leading online marketplace Snapdeal pitched Shopo as a free platform for small sellers in 2015, two years after taking over the company. Shopo was proposed as a zero-commission marketplace where the sellers and buyers could connect with each other. Shopo offers no services (packaging, transport, money transfer); it only offers a free platform for sellers. […]
Did you know Seasonal Inventory Management requires specialised attention? Here’s why!
The sale of seasonal products online works the same way it does offline. When a product is in season it flies off the shelves. But the moment the peak season winds down demand is low and quickly disappearing. Maintaining stocks that match different seasonal needs is can bring in more income. But, when you offer […]
