How to Maintain a Good Seller’s Rating on Marketplaces

Online marketplaces are ultra-competitive platforms, and excelling in them can be a difficult prospect. It is not uncommon to find many sellers on an online marketplace selling the same product, especially consumer retail like electronics and apparel. (Interestingly, electronics and apparel rank at the top in the list of the most popular product categories sold […]

5 Niche Online Marketplaces You Should Know About

Online Marketplaces can be divided into a few subcategories – there are your usual online megamalls like Flipkart and Amazon that sell you everything you might need under one virtual roof. There are also online auction companies like Tradus and eBay that work on a slightly different business model. But in online retail, the sky […]

How to Drive More Traffic to Your Online Marketplace Store

The big question every online retailer faces while starting out is how to get people to their online store. Although we regularly see the most bizarre things go viral on the internet (case in point, the kickstarter campaign for Exploding Cats), we never really imagine the same happening to our online enterprises. What we don’t […]

“Bylane e-commerce surprise” (Browntape in Times of India)

This is what Times of India had to say about us .. Even as Laxmikant Parsekar’s government struggles to boost investment and create employment, a small yet innovative e-commerce start-up has shown the way, just meters away from the chief minister’s secretariat office. A stroll along the empty streets of the Journalist’s colony in Porvorim leads […]

E-Commerce Marketing Metrics that You Should Measure on a Daily Basis

E-commerce marketing is a difficult game to play, mainly because it has no definite set of rules. Rather, you have to learn from past experiences and keep collecting data. This data then becomes the heart and soul of your online marketing strategy, once you get done analyzing it. For an online retail business owner, collecting […]

What Sells Most in the Indian E-Commerce Market?

The first question every online retail newbie has when they enter the sector is, ‘what to sell?’ The Long Tail Phenomenon, propounded and discussed by Chris Anderson, the editor of Wired Magazine tells you not to fret about this question much. Every product has a profitable place in the online market, however niche it is. […]

Maintaining Accounts for Your eCommerce Business – Do it Right

Maintaining accounts for a business is one of the most difficult tasks while starting up. As your enterprise starts to grow, a seemingly easy debit-credit sheet suddenly starts sprouting branches. There are suppliers, logistics providers, taxes, customers, refunds and the list goes on – all of which need to be accounted for. Good accounting makes […]

Logistics Providers for e-Retail: What are your options?

The backbone of the online retail industry is the logistics providers. Since they provide the service of transporting and distributing your products to your customers, thereby completing the sale process, you have to be very careful in delegating this responsibility. Firstly, we think that it is crucial for a growing e-commerce business to subscribe to […]