Pricing Strategy: It IS Rocket Science
The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]
Why Stock Count Audit Should be a Critical Part of Your Weekly Process
Auditing inventory is not the most exciting part of an online retailer’s life, but it is one of the most important. There is no doubt about the fact that accurate inventory is a cornerstone of the sales business. While moving hundreds and thousands of products every week, it is no wonder that one might fall […]
Declining Profits in Retail Make Retailers Embrace E-Commerce
by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]
9 common mistakes to avoid when starting your own e-commerce store
authored by Subhash Choudhary Running a Digital Marketing Agency, I see a number of businesses trying to get on the E-Commerce bandwagon, and that number is increasing day by day. With availability of SAAS ecommerce platforms in abundance, it’s pretty easy for anyone to build a store and start selling online in a short time. It’s true […]
How to Cut Down Your Order Processing Time
The ability to process orders quickly and efficiently is a benchmark for a good online retailer. Being able to do this not only means that the customer is left satisfied, but it also reflects upon the sales and profit margins of the retail enterprise. The usual way the system flows is this – the customer […]
How to Keep Negative Reviews at Bay
In a world where you are continuously evaluated by online word-of-mouth and sellers’ ratings, negative reviews are every online seller’s boogieman. In all honesty, we have rarely experienced any customer buying a product without spending time in reading the previously written reviews for both the product and the supplier. In fact, one can even argue […]
How to Lose Your Customer’s Trust in 5 Simple Steps
You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.
5 Must Read Books for Entrepreneurs
Books. Can’t eat them, can’t live without them. Books have always been the guiding light for humanity and a doorway into satisfying curiosity, among other things. Although some might argue that the advent of the internet age might have toned down the importance of books in our lives, we believe it’s quite the contrary. In […]
5 Things NOT to do with Your Online Retail Store
Managing your online retail store can be a very rewarding experience. There are things that you really ought to do while managing your online store, and we have written about them previously. But what about the things you should NOT do while managing your online retail store? We could have gone in a lot of […]
How to Manage Your Online Retail After the Sales Boom is Over
The sale season is upon us. Flipkart officially opened the doors for the festive season through its Big Billion Day Sale. Other online marketplaces are offering promotional discounts as well. We are all at the brink of the annual diwali price-cuts and bashes. We already posted this handy guide to manage your online retail business […]
