Top 5 Online Marketplaces in India compared
If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]
Tier 2, 3 Cities as Potential Markets for Online Retail
India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, which include the metropolises and the highly developed industrial and cultural hubs and the tier 2 and 3 cities which include the so called developing regions around the country. The disparity between these […]
How to Create an Effective Call to Action
A Call to Action, or a CTA is probably the oldest, most effective and indispensable marketing tactic around. You can find it being used by a black market ticket vendor outside a box office, TV advertisements, billboards and the internet – virtually every place where someone is trying to sell you something. The anatomy of […]
5 Ways to Improve Abandoned Cart Emails
Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]
5 Simple Ways to Retain Customers and Make them Shop More
Customer retention is the name of the game. If you are an online retailer, you cannot thrive in the market without conserving a loyal customer base. Oftentimes, this is the major conundrum that the average online retailer has to face – how to retain customers? But why is customer retention so important? Loyal customers are […]
5 Actionable Ways to Improve Customer Loyalty on Your Online Store
In the cutthroat world on online sales, customer loyalty means everything. It means more market share, higher profits, higher brand recognition and a stable, growing business. Customer loyalty has two important benefits – firstly, it means the conversion of a one-time shopper into a trusted customer who would always come to you for their shopping […]
How Can Your Online Customers be wooed into Coming Back and Purchasing More?
Success in online sales works in mysterious ways, at least seemingly so. It is a medium where you cannot directly interact with your customers, or give them a long speech about how their lives will change for the better if they buy your product. You also end up becoming one seller in a sea of […]
How to Maintain a Good Seller’s Rating on Marketplaces
Online marketplaces are ultra-competitive platforms, and excelling in them can be a difficult prospect. It is not uncommon to find many sellers on an online marketplace selling the same product, especially consumer retail like electronics and apparel. (Interestingly, electronics and apparel rank at the top in the list of the most popular product categories sold […]
5 E-Commerce Trends to Look Out for in 2015
These are great days to be in e-commerce. In India and worldwide, e-commerce and online retail have been seeing some amazing progress, and it is no surprise that consumers have finally gotten used to this new way to shop. The Indian e-commerce market saw its biggest year in 2014, and if the predictions are correct, […]
E-Commerce Packaging Ideas Your Customers will Love
For a customer, receiving a package from the online retailer is supposed to be a wonderful experience. It is like receiving a gift one bought for oneself some time ago. Although it is probably the most heartwarming part of abusiness, it is here that most online retailers face an extremely tough test – to humanize the business […]
