How does Payment Reconciliation play ball with your ERP?
Are you sure you are receiving the right amount due to you from marketplaces? Are you sure you are recording all your orders and corresponding payments? Are you paying extra tax? Are you making enough profit? If not, do you know where you need to optimise and where you need to cut down? If you […]
Top Tips New Online Sellers Need for Smooth Online Retail
Online selling can be an overwhelming business for a newcomer. The online retail industry is in full bloom, with millions of sellers already operating across thousands of platforms, both big and small. India is one of the fastest growing markets for online sales, and the eyes of some of the top players in ecommerce are […]
7 steps to help your Shopo store garner sales through your Facebook page
Leading online marketplace Snapdeal pitched Shopo as a free platform for small sellers in 2015, two years after taking over the company. Shopo was proposed as a zero-commission marketplace where the sellers and buyers could connect with each other. Shopo offers no services (packaging, transport, money transfer); it only offers a free platform for sellers. […]
Joining a New Marketplace? Here are 5 Questions you Must First Consider!
Once you reach your goals it’s time to move on to bigger more challenging ones. When selling on marketplaces you will set sales or profit goals. Once you achieve these you look out for new challenges and more opportunities to grow you business and earn greater revenue. Many online sellers join a new marketplaces […]
Cranky Customers Compromising your Ecommerce? Tackle their bad reviews and ratings with these Practical Moves!
All online sellers would have faced stubborn buyers. Sometimes even if there is a problem that can be overlooked, a hot-headed customer kicks up a storm. Bad reviews and ratings follow, making things worse for the seller. Picture the following scenario: A buyer complains that the product is not as big as it was made […]
What’s the Deal with Branding in Online Retail?
We often tend to limit the idea of competition in the Indian online marketplace as that between the big online retail channels like Flipkart and Amazon. In fact, the real competition in online marketplaces takes place within the sales channel, between individual sellers. Earlier this year, Amazon claimed that it had acquired 1 lakh sellers […]
Ecommerce Diwali sales roundup – the path breaking trends, the non-performers & everything in between
The party is over, and Indians are slowly returning to the daily grind post-Diwali. BT takes a look at how online commerce has fared this season. How did the marketplaces fare? Redseer Consulting did a brief study on the sale titled, ‘The Great Indian Online Festive Sales Review’. The study makes some interesting observations of […]
7 Costly ecommerce mistakes you haven’t stopped making
Selling online is not as easy as you thought; is it? When you fall because of losses it hurts more than you assumed it would. Online retail requires strategy. Maintaining stocks and listing your products is not enough. You need to look at where you are going wrong and make a conscious decision to implement […]
Progress your online business with mobile wallets – the future of online payments
Mobile wallets are the future of online selling. We all know the importance and impact of operating a mobile wallet. Browntape explores the benefits and future prospects of e-wallets in this article. A quick tutorial A mobile wallet as the name suggests is virtual currency. It is on the lines of a credit or debit […]
Buyer-Seller communication methods you may not be aware of!
Communication can take place in the simplest of forms. It isn’t always direct. When consumers browse through an online retail platform they don’t always have the option of talking to you. To make things worse, if you take online marketplaces specifically, the task of communicating with a buyer gets difficult because you have a marketplace […]