Everything You Need to Know About a Service Level Agreement
The Indian online retail market has been witnessing a phenomenal growth rate in the past few years. It is the fastest growing e-commerce market in the world, growing at an annual rate of 51%. In fact, 2016 was the biggest year for e-commerce in India, despite the demonetization frenzy that the nation witnessed towards the […]
E-commerce merchants expect festive-sales windfall
E-commerce merchants expect festive-sales windfall Festive season e-commerce sales are back; but this time, the merchants selling on these platforms are more at ease. The sellers YourStory spoke to said the online portals have not forced any major discounts on them this time, but they expect a large set of new customers and higher visibility. […]
Browntape, Sellerworx help small businesses manage their online operations across marketplaces
Browntape, Sellerworx help small businesses manage their online operations across marketplaces When Browntape got to know that one of the online marketplaces was looking for sellers who retail colourful laptop bags priced between Rs 699 and Rs 999, it immediately passed on the information to its clients. Firms like Browntape and Sellerworx help small businesses […]
Year in Review: How was 2016 for the Indian Ecommerce industry?
The Indian ecommerce industry has been looked at as one of the most exciting and fastest growing industries operating in the Indian economy. In the year 2016, the Indian ecommerce market was projected to reach $38 billion – a stunning 67% rise from 2015’s $23 billion figure. Assocham projects that at this rate, the market […]
Ecommerce resolutions 2017 – What should your list include?
It’s the beginning of a new year and many consider it to be an opportunity to turn over a new leaf. Resolutions are on everyone’s minds whether personal or professional. Online sellers also have New Year’s goals and targets in place. Boosting sales and pushing profits will be the common ecommerce resolutions they’ve pinned down. […]
Top 9 mobile wallets every online seller should know of
The demonetisation in November had many an online seller pull out their hair in despair. However, upon calming down, sellers realised that this might just be the push that prepaid transactions needed to weed out the expensive CoD. Browntape decided to take a look at the top mobile wallets. We bring to you a comprehensive […]
Selling online is a necessity, not a choice, for brands! Here’s why ..
It would not be wrong to say that online retail, or online marketplace sales to be more specific, peaked in 2015 mainly due to the endless discounts and sale events hosted by top ecommerce companies. While many traditional brands were increasingly turning to the online retail medium to increase sales, many others wanted a regulator […]
How has demonetisation affected ecommerce? Is it good news or bad news?
The country is still recovering from the sudden demonetisation of Rs. 500 and Rs. 1,000 notes. Business everywhere has seen a change in its routine, and the ecommerce industry hasn’t been spared either. Browntape takes a look at how the move has affected Indian online sellers and the potential future impact on the ecommerce industry. […]
Marketing in Marketplaces – Looking beyond Discounts
If we had to look at the most common myth associated with online marketplaces, it has to be that only discounts drive sales on these platforms. True that etailers treaded the discounts route previously to get in the favourite list of customers. And in the interim period, the other avenues could have been ignored by […]
Performance by Jabong over the years – loss making enterprise or money spinner?
In the online fashion retail, Jabong has always been a dark horse. The company has had a tumultuous ride since its inception in 2012. The ownership has changed hands, it came to the verge of closure multiple times, faced cash crunch, but finally seems to be on terra firma now. BT charts the company’s journey […]