E-commerce merchants expect festive-sales windfall

Festive season e-commerce sales are back; but this time, the merchants selling on these platforms are more at ease. The sellers YourStory spoke to said the online portals have not forced any major discounts on them this time, but they expect a large set of new customers and higher visibility.

Flipkart is launching its Big Billion Day sale on Tuesday and it will run till 17th. Amazon is running its Great Indian Festive sale during the same period while Snapdeal will have a special deal every Monday alongside offers through the month until Diwali. At the time of writing, Snapdeal claimed to be on track to reach $100 million in sales in a single day from its Monday Electronics sale on October 12th.

Kuberbox, an online seller for diamond jewellery, participated in Flipkart’s Big Billion Day sale last year, and saw the same momentum in sales for the next two months. “Once your product sells well on a marketplace platform, you are shown higher on their website. Even if you are selling on low margins, it helps you to get more visibility for your brand and your customer base will increase substantially,” says Sourav Lodha, Founder of Kuberbox.

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