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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

Rahul Kalra

From nothing to flourishing on more than 10 marketplaces, in just 6 months! Kudos to Browntape.

Top 5 Online Marketplaces in India compared

If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]

How to Choose the Right Marketplace for Your Products

Once you decide that you want to sell online, the first question that you have to answer is where. There are a lot of options. You can either go for one or more of the innumerable sales channels that make up the online retail horizon, or fly solo and open up your own online store. […]

Hottest Product Categories in Indian Online Retail

Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]

How to Increase Revenues with Upselling and Cross Selling

In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can apply to increase your revenue, your market share and diversify your sales.

5 Best Marketplaces to Sell Handmade Items in India

India has an incredible history and culture of arts and handicrafts irrespective of region. Every region in India has a particular craft as its specialty – from Rajasthan miniatures to Kalighat in Bengal. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of […]

Press

Media love for usPress Coverage Video Coverage from Internet Heroes - Browntape from Goa  CNBC Awaaz Handling multi-channel selling on various eCommerce marketplaces? Try Browntape  Flipkart Big Billion Day - Did other marketplaces gain  Iamwire.com GSF Accelerator graduates twelve startups as part of its 2013 Summer program  NDTV.com Cloud Based Inventory Management Startup Browntape Raises [...]

5 Tips to Stand Out While Selling on Online Marketplaces

An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]

What is Affiliate Marketing? Should You Outsource it?

Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]

Track Your Remittance: New Browntape feature

The best part about selling online on multiple channels is getting the rewards – payment. But payment procedures on e commerce sites are not as easy as they sound. A large company like Flipkart sells around 10 products per minute, and on a good sales day, makes more than Rs.600 crores in a day. Moving […]

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