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3rd March 2021: www.browntape.com, a leading e-commerce supply-chain integrator in India, has raised a fresh round of funding, from PE fund Marathon-Edge-backed Ginni Systems, to drive growth. Ginni Systems, the maker of Ginesys, is a leading provider of ERP & POS solutions in India.
Browntape’s software streamlines backend processes for online retail brands & online sellers to manage their inventory and orders across various ecommerce marketplaces & sites such as Amazon, Flipkart, Myntra, Magento, and Shopify. Browntape integrates 30+ such platforms from a single panel. Orders can be fulfilled from multiple offline locations of a brand across warehouses and stores too. All in all, it is an end-to-end e-commerce supply chain solution. The company has also developed a forte for customized ERP + ecommerce integration solutions for large enterprises.
Browntape Technologies Private Limited, founded in 2012 by Gurpreet Singh and Piyush Goel, has previously raised funds from angels and institutional funds including GSF Accelerator, Krishnan Ganesh, Seedfund and Gati Ltd. among others. The start-up, which has been cashflow positive for the past three years, enables sales of over Rs 100 Cr every month through its SaaS-based order and inventory management system.
Commenting on the development, Gurpreet Singh, Co-Founder & CEO, Browntape said, “The pandemic has given a tremendous push to digital and online commerce in the last year. Many retail brands are considering digital retail to be critical for business continuity and a key piece of their future growth strategy. Browntape enables offline players or digital native brands to quickly offer their products across online channels in a simple and cost-effective manner. We are delighted to welcome Ginni Systems with Marathon-Edge backing on board; the capital will help us grow our offering and serve our customers better.”
“The simplicity and ease of use of our system has been a key differentiator for us. Our customers want to go online quickly, manage a single view of inventory across multiple marketplaces/websites, and fulfill seamlessly. We have recently added wellness marketplaces 1mg and Netmeds, social-commerce marketplace Meesho, FMCG marketplace Grofers, and are working to add more marketplaces for an even broader coverage across retail categories. Increasingly artificial intelligence is playing a greater role in retail and we are working to build AI-powered insights and processes for sellers that will help them grow their businesses more efficiently”, said co-founder & Product Head Piyush Goel.
Browntape.com enables syncing of offline inventory of a brand, stored across various locations (retail stores and warehouses) to their online channels. This ensures that orders generated via online channels can be serviced from any offline location dynamically. Brands can define the formula for fulfillment – whether based on availability, proximity to the buyer, or other criteria.
Browntape powers digital retail for some of India’s largest brands such as Tata Croma, Future Group, Zivame, Tupperware, Catwalk, D’Decor, IFB, Welspun and others across categories including fashion, lifestyle, home decor, electronics, footwear, bags, sunglasses, etc.
Marathon Edge is a private equity investor in the technology and consumer sectors, with a typical ticket size of $5-10 Million. Nikhil Raghavan, partner, from Marathon Edge, will be joining Browntape’s board. On Browntape, Mr. Raghavan said, “Piyush and Gurpreet are pioneers in building a multi-channel order management system. COVID has shown that this is a business model that is critical to any brand or retailer wanting to sell through their own website and marketplaces – and to manage the complexity involved.”
About Browntape Technologies Pvt. Ltd.
Browntape Technologies Ltd. is a leading e-commerce supply-chain aggregator, based in India. Founded in 2012, the company has been a first mover in the e-commerce aggregation space. Its signature solution – the Browntape Software, is offered as a SaaS to clients which range from small-scale e-commerce businesses to large-scale enterprises (with offline & online presence). The company also offers customized ERP integrations for the latter and runs a successful e-commerce account management service vertical too. Operated by a team of e-commerce experts, the account management services include everything from onboarding onto new marketplaces, listing, daily management of inventory & orders, marketplace marketing, remittance reporting & more.
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Festive season e-commerce sales are back; but this time, the merchants selling on these platforms are more at ease. The sellers YourStory spoke to said the online portals have not forced any major discounts on them this time, but they expect a large set of new customers and higher visibility.
Flipkart is launching its Big Billion Day sale on Tuesday and it will run till 17th. Amazon is running its Great Indian Festive sale during the same period while Snapdeal will have a special deal every Monday alongside offers through the month until Diwali. At the time of writing, Snapdeal claimed to be on track to reach $100 million in sales in a single day from its Monday Electronics sale on October 12th.
Kuberbox, an online seller for diamond jewellery, participated in Flipkart’s Big Billion Day sale last year, and saw the same momentum in sales for the next two months. “Once your product sells well on a marketplace platform, you are shown higher on their website. Even if you are selling on low margins, it helps you to get more visibility for your brand and your customer base will increase substantially,” says Sourav Lodha, Founder of Kuberbox.
To know more, visit E-commerce merchants expect festive-sales windfall
Gurpreet Singh, cofounder & CEO of Browntape, an ecommerce software company that helps online sellers manage orders and inventory, chose Goa to start up because he was already working there and had a feel of the place. “Goa is well-connected to all metros, has a nice mix of urban and rural and a good place for people to build their lives,” he says. While there are challenges in hiring people, retaining talent is much easier in Goa.
“In the past six months, I have interviewed at least six senior people from metros who have been advised by doctors to move out of these cities due to pollution-related illnesses in the immediate family,” says Singh. Prototyze, an incubator located in a picturesque bungalow in Dona Paula on the outskirts of Panaji, has 150 employees, three venture teams and a mini zoo.
“Travel is a breeze, pollution is relatively less and the beach is a walk away,” says Mohan Krishnan, chief planning officer at Prototyze, who has lived in Goa for 14 years. In the last 18 months, Prototyze has incubated Mobiefit, a fitness brand; HandyTrain, a mobile training platform for companies to create and deploy training programmes; Seynse, a fintech venture; TempoGO, a digital transportation company; and Mondeart, a platform for home owners and interior designers.
To know more, visit Work life imbalance, the only danger of starting up in Goa
When Browntape got to know that one of the online marketplaces was looking for sellers who retail colourful laptop bags priced between Rs 699 and Rs 999, it immediately passed on the information to its clients.
Firms like Browntape and Sellerworx help small businesses manage their online operations across marketplaces and become active on ecommerce platforms, by providing technical backing, key market information other support. These services also help the marketplaces sign up more active sellers, as most of their current seller base is inactive, with small and medium sellers struggling to stay competitive in a market where challenges range from low margins to complex payment and reconciliation processes.
Sellerworx works with 800 sellers on Flipkart, Paytm, Snapdeal, Shopclues, eBay and Amazon and, according to the company, as much as 60% of these sellers are active on the ecommerce platforms. “There has been a large push to onboard a critical mass of SMEs in the last six months,” said Venkat Potluri
E-commerce is like a family – to make it work, everyone in the ecosystem has to work on their relationships, make compromises, have proper communication, and most importantly, know that the effort is worth it. The buzzword in Indian economy functions only with the cooperation of multiple segments – offline retailers, online retailers, logistics partners, delivery boys, and most importantly customers.
In the last few years, since the country witnessed the birth and growth of e-commerce, all the top players – homegrown rivals Flipkart and Snapdeal, their American competitor Amazon, younger unicorn ShopClues – have been racing to get the maximum number of sellers on their respective platforms: for the simple reason that it provides more selection and possibly more discounts to the customers.
In the last six to seven months, however, e-commerce majors and their sellers have had quite a frictional relationship. Reportedly struggling with funding crunch, Flipkart increased their commission, whereas Amazon – perfectly timing its counter move – decreased theirs. Flipkart’s recent hike in commission has irked their sellers so much that many threatened to quit the platform.
To know more, visit The game is on – e-sellers versus Flipkart-Amazon-Snapdeal
Hyderabad-based logistics firm Gati Ltd has invested $3 million (around Rs 22 crore) in Goa-based cloud software startup Browntape Technologies Pvt. Ltd, it informed stock exchanges.
Browntape, founded by Gurpreet Singh and Piyush Goel in 2012, was a part of GSF accelerator’s second batch. It makes cloud-based software, which online merchants can use to manage their orders and inventory for ecommerce marketplaces—such as Amazon, Flipkart, eBay and Shopclues, among others—where they are listed.
These sellers can track the status of their orders and print invoices through the software. For a seller, when an item sells on an ecommerce platform, the stock quantity gets updated.
“Gati will use the Browntape platform to offer a single-window solution to customers by integrating our established pan-India logistics network and Browntape’s multi-channel order management platform,” Dhruv Agarwal, chief strategy officer of Gati, said in a statement.
“Online sellers will be able to manage their ecommerce ecosystem seamlessly in terms of order flow, physical product flow and information flow,” Agarwal said.
To know more, visit Logistics-tech startup Browntape raises capital from Gati
Gati Limited has posted a consolidated net profit of Rs. 8.4 crore for the second quarter ended September 30, 2106 as against a profit of Rs. 8.3 crore for the corresponding quarter last year.
The express distribution and supply chain solutions company posted a consolidated revenue of Rs. 425.64 crore for the second quarter, as against Rs. 404.94 core, for the same period last year.
The company announced it has invested in BrownTape Technologies, a cloud-based software solutions company which helps online merchants manage their order for multiple e-commerce marketplaces.
“The relationship with BrownTape will form an important part of the company’s long-term growth strategy. The alliance will work on the vision of simplifying e-commerce for all levels of online sellers,” Dhruv Agarwal, Chief Strategy Officer of Gati, said.
To know more, visit Gati invests in e-com facilitator BrownTape Tech, nets Rs. 8.4 cr in Q2
On a few major marketplaces in India that are live today including eBay, Amazon, Snapdeal, Flipkart, Tradus and Shopclues over 50,000 merchants sell their products. With a lot of them them having started with a single platform, are now selling on 4 or 5 sites simultaneously. Many of them have their own branded sites as well but work with other affiliate networks too.
Now talking from a merchant’s perspective – they live in overburden of excel-sheets who log into the sites where they have showcased their inventory, every morning, in different tabs, and copy paste orders into a central database of excel-sheets. Some other manually type the order details into Tally. Trying to solve this problem of Indian marketplace merchants – Browntape, a Goa based startup has come up with an automated process to eliminate the need of heavy and slow excel sheets.
The platform integrates with all the marketplaces and bring the orders for a merchant to one single console – on top of generating all the the shipping labels in one click. Moreover, the merchants get a common sales analytics for all their channels and thus helps them in getting a centralized inventory system.
To know more, visit Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape
Goa-based Browntape, a cloud-based software which helps online merchants manage their orders and inventory for multiple e-commerce marketplaces, has raised an undisclosed amount of investment (around $ 1 million) from Seedfund and serial entrepreneur Krishnan Ganesh.
Following the investment, Seedfund partner Paula Mariwala has joined the company’s board. “We will use the fund for sprucing up technology, expanding its sales and marketing team in various cities, and hiring.
Sellers can track the status of their orders and bulk print shipping labels, invoices through Browntape. These entire functions manifest on one screen through a multi-channel order fulfilment software. For a Browntape user, when an item sells on one online store, the stock quantity gets updated on all his other online stores automatically. The data is also updated at the seller’s inventory records.
GSF Accelerator has announced the graduation of twelve startups from its 2013 Summer Accelerator Program. The startups underwent a 10-weeks program that ran simultaneously in the cities of Delhi, Mumbai, Bangalore and Chennai.
The twelve startups are ClinchPad, PosterGully.com, TripTern, BrownTape, TimeSaverz, AirStream, TradeStreet, Swym, RidingO, DhilCare, Tinysurprise, and Flinto.
The startups will now will get a chance to pitch to angel investors and venture capitalists from India and rest of the world in a two-day conference, GSF #WhereDoWeGONow on August 21 and 22, 2013 in Bangalore.
GSF Accelerator is India’s largest tech accelerator, founded by Rajesh Sawhney, and backed by 20 Indian founders and 5 funds from across the world. GSF aims to provide promising startups in the mobile, social, local and cloud spaces with access to venture & business networks, personalised & intensive mentoring, and initial capital.
To know more, visit GSF Accelerator graduates twelve startups as part of its 2013 Summer program
GSF, an incubator endeavoring to become a “TechStars” for India and the developing world, just graduated its second batch of startups covering everything from trip planning in South Asia to CRM to cheaper electo-cardiograms.
The accelerator, which just started off a year ago, is the brainchild of longtime Reliance Entertainment executive Rajesh Sawhney. He’s been seeking a way to jumpstart a startup culture in India, even as multi-national foreign and domestic companies continue to recruit the best technical talent out of the country’s universities.
India has had a few notable growth-stage startups like advertising network InMobi and Flipkart, but Sawhney wants foster a broader pool of startups across the entire country.
Instead of concentrating the accelerator in a single city, GSF simultaneously runs a 10-week program in New Delhi, Bangalore, Mumbai and Chennai. Sawhney says this is because India has so many major cities with technical talent, each with their own strengths. Mumbai is at the heart of India’s entertainment industry while Bangalore is the tech hub that attracts foreign companies.
Serial entrepreneur K Ganesh has also invested in the Goa based company. The company, founded in 2012, was one of the companies from the 2013 batch of GSF Accelerator.
Browntape is an inventory management service for merchants who sell on online marketplaces like Amazon or Flipkart. The startup has over 500 sellers in India which includes the likes of Organic India, Haridwar Shree Ganga Depot and multi-retail brand CMM Retail.
Companies that power the Indian e-commerce industry by means of providing various services stand to make a lot of money for their services.
Online retailer Flipkart, which took quite a few knocks during its big discounted sale day last October, has started preparing for another such event at the end of this year that will be “many times bigger” and is working to improve its ability to anticipate demand, deliver goods faster and eliminate sub-standard and fake products.”Big Billion Day this year will be many times bigger. We also want to see our mobile platform play a larger role in serving customers during this years’ sale,” Bansal told ET in an interview. Mobile commerce is growing twice as fast as desktop for Flipkart and currently accounts for over half of the company’s sales. “The pace at which this medium is catching up with and even surpassing desktops is faster than what we have seen in the US or China, where the concept of mobile commerce has been around for longer,” he said.
To know more, visit articles.economictimes.indiatimes.com