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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

Common Mistakes While Shipping and How to Avoid Them

Shipping your product to the customer is an oft neglected aspect in the life of an online business owner, sometimes to drastic consequences. Shipping is not just a way to get the goods at the customers doorstep, but it is much more than that. It represents your professionalism and work ethic as an online seller, […]

Making the Most of Your Independent Website

Online selling newbies always have to deal with an important question – marketplace or dedicated website? Creating and managing a website to sell your products online, while competing with giants like Amazon and Flipkart can be a daunting task, because of which novice sellers are advised to start slow, and stick with the online marketplace […]

Things You Need to Take Care of During the Pre-Order Stage

Being a successful e-commerce business can be very rewarding, but it also requires a lot of careful planning and effort to make it that way. Previously, we have discussed how an online business operation can be divided into three parts – the pre-order stage, the ordering stage and the post-order stage. We have already discussed […]

How to Decide If You Need a Dedicated E-Commerce Site

After spending a bit of time on online marketplaces and getting acclimatized to the working environment on the web, many sellers start wondering whether now is the time to break off and fly solo by investing in a dedicated website. This has many reasons – the lack of creativity and customizability in terms of online […]

Why is Multi-Channel the Way to Go?

It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]

How to Manage Your Offline and Online Stores Together.

Although with every passing year, the realization that one can not only survive, but also thrive solely on the basis of an online ecommerce business, is gaining impetus among online business owners, owning and operating a ‘real’, offline store still holds its own value. We have not (yet) entered a virtual age so drastic for […]

9 Things Your Invoice Absolutely Must Have

The invoice for your sales transaction is probably the most important piece of documentation you will create and share with your customer. It is imperative that extra care has to be taken in creating its format and filling the information within it. The idea of an invoice is mutually beneficial to you and your customer […]

How to Make Sure Your Team Works as a Team?

To be successful as an online seller, your business has to run with a clockwork precision. Your orders from various online channels should come together efficiently. The warehouse response to these orders must be quick and precise. Your packed items must be delivered on time and without mishaps. At the same time, the queries of […]

The Basics of Multi Channel Online Catalogue Management

Catalogues are a much loved and much hated word in the vocabulary of someone involved in the eTailing business. They can be immensely helpful if they are well designed and clear, but usually this is not the case, which makes them tedious and difficult to read. For a multi-channel online seller, online catalogues are the […]

6 Tips to Create a Better Customer Experience Through Online Sales

Online sales posed a new challenge in front of business owners, in terms of how to keep the customers satisfied without even being able to see them. Customers, especially Indian customers who have just warmed up to the idea of online sales a few years ago, feel more comfortable when they can put a face […]

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