How to Create an Effective Call to Action
A Call to Action, or a CTA is probably the oldest, most effective and indispensable marketing tactic around. You can find it being used by a black market ticket vendor outside a box office, TV advertisements, billboards and the internet – virtually every place where someone is trying to sell you something. The anatomy of […]
5 Ways to Improve Abandoned Cart Emails
Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]
What is Affiliate Marketing? Should You Outsource it?
Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]
How to Drive More Traffic to Your Online Marketplace Store
The big question every online retailer faces while starting out is how to get people to their online store. Although we regularly see the most bizarre things go viral on the internet (case in point, the kickstarter campaign for Exploding Cats), we never really imagine the same happening to our online enterprises. What we don’t […]
E-Commerce Marketing Metrics that You Should Measure on a Daily Basis
E-commerce marketing is a difficult game to play, mainly because it has no definite set of rules. Rather, you have to learn from past experiences and keep collecting data. This data then becomes the heart and soul of your online marketing strategy, once you get done analyzing it. For an online retail business owner, collecting […]
Flipkart’s Big Billion Day – How Much Did Other Marketplaces Gain?
The Big Billion Day – Flipkart’s much-hyped and much-awaited-by-all sale that happened on October 6th is being scrutinized and ripped apart by everyone, consumers and sellers alike. Meant to benefit both consumers and sellers, Browntape‘s team dug into who actually benefitted with the few hours of sale on October 6th? The Big Billion Day – For […]
Google AdWords: Does it Really Work?
Although Google today is conquering our lives through the digital revolution, its initial success is owed to its introduction of an ingenious and original marketing tactic – Google AdWords. The idea was simple. Google owned the most powerful and comprehensive search engine algorithm available on the Internet. The question was how to monetize it. Google […]
Think You Can Manage Your E-Commerce Campaign Without a Software Provider? Think Again!
Online marketing is a tough game to play. With multiple social media platforms and email, not to mention websites, forums, apps, even games, anything and everything goes in making your ecommerce campaign a success. Of course, you have to face extremely stiff competition and you are more accessible than ever to your customers whether you […]
