Top 5 Online Marketplaces in India compared
If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]
How to Choose the Right Marketplace for Your Products
Once you decide that you want to sell online, the first question that you have to answer is where. There are a lot of options. You can either go for one or more of the innumerable sales channels that make up the online retail horizon, or fly solo and open up your own online store. […]
Tier 2, 3 Cities as Potential Markets for Online Retail
India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, which include the metropolises and the highly developed industrial and cultural hubs and the tier 2 and 3 cities which include the so called developing regions around the country. The disparity between these […]
Hottest Product Categories in Indian Online Retail
Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]
Want to sell overseas? Here’s 5 online marketplaces to explore!
India has one of the fastest growing e-commerce industries in the world, in terms of both supply and demand. With the total turnover of the Indian e-commerce market slated to cross $16 billion in 2015, its growth can only be described as meteoric. But it is no wonder that an entrepreneur would look at the […]
Top 5 Price Comparison Sites in India
Price comparison sites are the lifeblood of online retail. A good online customer spends as much time on a price comparison site as they spend on the actual online sales platform. It is no wonder that today there are quite a few price comparison sites available for the Indian online market. Price comparison sites are […]
How to choose the right domain for your online store
It can be a daunting process to set up a new website, especially if that website is crucial for your business. If you are an online retailer looking to branch out and host your own online store, this article is for you. Designing a website is just a fraction of this process. Various intrinsic systems […]
How did Browntape multiply 60-year old Renka’s online sales in just 6 months?
Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]
How to Increase Revenues with Upselling and Cross Selling
In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can apply to increase your revenue, your market share and diversify your sales.
How to Save up on Logistics Costs
An oft-neglected area while planning an ecommerce business is logistics. Logistics is the actual process with which your product is stored, transported and delivered to your customers. So, while it is important to fiddle with your website UI to make it more engaging, and promote your venture online so that people shop on your website, it is also important that you sort out your logistics and keep checking up on those systems in regular intervals.