Can Assisted Ecommerce Solve the Problem of Insufficient Reach?
Maybe it is because I don’t generally watch TV, but the other day I was quite surprised to see that most of the advertisements aired on television were endorsing some or the other online retail channel. Koovs for fashion, Limeroad for ethnic wear, Pepperfry for furniture, Flipkart for everything else – the list is endless. […]
5 things to keep in mind when you are selling apparel online
It is astonishing how the internet and the fashion industry have affected each other through the years. Internet not only bridges barriers between international and intercultural trends, provides the means to explore new media and materials and gives space for collaboration, but it also makes the financial process of selling the garment much easier. It […]
5 Marketing Techniques to Promote Your Online Retail Business
We are no strangers to various marketing campaigns launched by online retail giants like Flipkart, Amazon, and Myntra. At the same time, it is quite interesting to switch on the TV and look at ads promoting online retail startups and app-based online stores like LimeRoad and Pepperfry catering to a niche market. Clearly, marketing is […]
Should you hike or lower the prices of your products now?
If you are an online seller who is a part of the online marketplace landscape in India, you already know that there is no set formula for pricing your products. Unless your product is the only one selling in that specific category, you will have competition from all those online retailers selling the same or […]
4 simple tips for sellers to get ready for ecommerce ki Diwali
Undoubtedly, Diwali was the top grossing season in eCommerce sales last year. Despite the many setbacks (read technical glitches, delivery mishaps, angry customers and so on), the figures at the end of the day did set new records for many a seller. The predictions and the benchmarks for ecommerce growth this year has only made […]
Get paranoid about your Account Reputation on online marketplaces, now!
All the online marketplace giants are bent on on boarding more sellers this year. Some are looking to double and triple, while some are targeting as many as 1,00,000 sellers on board by the end of this year. Needless to say, an online marketplace is no longer a level-playing ground; it is already competitive and […]
How to deal with customers trying to rip you off
‘The customer is always right’, goes the dictum. Some might say that this is a very naive way of looking at things, and they won’t be completely wrong. The customer-seller relationship is based on a simple economic transaction, but it can lead to some complicated scenarios. Both the consumer and the seller are ultimately vying […]
5 Furniture etailers making a mark in the Indian Market
In an age where virtually anything can be bought and sold online, it is no wonder that the online furniture sales business is booming. Furniture as an online commodity has a certain specific set of problems – firstly, it is difficult to have a warehouse full of pre-made furniture items, as opposed to easy to […]
Order fulfillment services of online marketplaces – A quick look
In our last edition we spoke about the top three online marketplaces in India, namely Flipkart, Amazon and Snapdeal. These three are bleeding themselves dry competing in various categories trying to one-up each other all the time. In fact, many experts believe that the battle of the online marketplaces comes down to who can take […]
Working capital assistance from online marketplaces: What are your options?
The Indian online marketplace has become a battleground for some big names. With e-retail and m-retail growing at an astounding rate, the Indian e-commerce industry is all set to hit the $100 billion mark by 2020. A few names stand out with respect to online retail, in terms of their sheer market size and growth […]
