What’s the Deal with Branding in Online Retail?
We often tend to limit the idea of competition in the Indian online marketplace as that between the big online retail channels like Flipkart and Amazon. In fact, the real competition in online marketplaces takes place within the sales channel, between individual sellers. Earlier this year, Amazon claimed that it had acquired 1 lakh sellers […]
Ecommerce Diwali sales roundup – the path breaking trends, the non-performers & everything in between
The party is over, and Indians are slowly returning to the daily grind post-Diwali. BT takes a look at how online commerce has fared this season. How did the marketplaces fare? Redseer Consulting did a brief study on the sale titled, ‘The Great Indian Online Festive Sales Review’. The study makes some interesting observations of […]
Ignorance isn’t always bliss; At least not in case of these online selling factors!
Ignorance is a blissful state of mind. But if you sell online, being ignorant is as good as telling your customers to check out your competition for better deals! Our last blog post covered common mistakes online sellers tend to make. Making these mistakes is not bad; it’s the repetition of these same old mistakes […]
5 Ways You Can Save Time in Online Retail
Only a seller rushing to catch deadlines during the biggest flash sale of the year will be able to tell you the importance of time in online retail. With thousands of sellers selling millions of products and exchanging billions of rupees, the value of time and efficient time management really shines in these moments. This […]
7 Costly ecommerce mistakes you haven’t stopped making
Selling online is not as easy as you thought; is it? When you fall because of losses it hurts more than you assumed it would. Online retail requires strategy. Maintaining stocks and listing your products is not enough. You need to look at where you are going wrong and make a conscious decision to implement […]
Snapdeal’s new identity unbox zindagi – unboxing good fortune or failure?
One of India’s online marketplace trinity recently underwent a makeover. Snapdeal took a lot of pain (moneywise and otherwise) to relaunch its brand. The company also made some policy changes. All of this was in preparation for the Diwali sale season. Did it pay off? We decided to do a post-mortem to see the impact […]
Different Types of Cash Flow for an Online Retail Business, and How to Manage Them?
Cash flow is simply the net cash amount flowing in and out of your business, from the revenue that you accrue through your business to the payments that you make to help it run. Although it seems easy enough to understand when we put it like that, cash flow management is one of the trickiest […]
How to Use the Best Product Images for Your Online Retail Shop
Perhaps the greatest hurdle in the transition of a consumer from an offline shopper to an online shopper is the tendency to try a product before buying it. Indian consumers, especially from the up-and-coming tier II and III cities are used to checking a product out in showrooms before buying it. This is especially true […]
Progress your online business with mobile wallets – the future of online payments
Mobile wallets are the future of online selling. We all know the importance and impact of operating a mobile wallet. Browntape explores the benefits and future prospects of e-wallets in this article. A quick tutorial A mobile wallet as the name suggests is virtual currency. It is on the lines of a credit or debit […]
Does your Ecommerce need business insurance?
The Indian ecommerce industry is growing at a breathtaking pace. According to the Internet and Mobile Association of India, the Indian ecommerce market is slated to touch Rs. 2 Lakh Crore by December 2016. The rate at which the market is growing is also phenomenal – As compared to the 30% growth spurt from 2011 […]