Are online marketplaces responsible for their users’ actions?
Online marketplaces operate as a medium between buyers and sellers, quite similar to a mall or shopping complex. However, when there is a dispute between a buyer and a seller in the mall, they are able to sort it out without involving the mall authorities because of the physical proximity. The same cannot be said […]
Ecommerce product image guidelines you should not ignore
When selling online what’s the first thing a consumer notices? It’s your product’s images. This is the only way a consumer can be sure of what he’s buying. A product image is your first and last shot at making an impression. That is why you need to make every image count. Unlike at a physical […]
The ‘how to’ guide for ecommerce Facebook ads – get the best out of your advertisements
Everybody who is somebody has a Facebook presence. It is one of the cheapest and easiest mode to reach new clients. Placing an ad with the Facebook group gives you a presence in its related media like Instagram, Messenger, Atlas, Workplace, and Audience Network. However, it is also difficult to reach your target audience due […]
How can Online Sellers out do their competitor’s Order Fulfilment Speed?
With the intense amount of competition that you face as an online seller in the e-commerce market it becomes a mammoth task to establish a point of difference. Last year, Amazon India claimed to have crossed 1 lakh sellers registered on their website. The numbers of Flipkart and Snapdeal are not too different from this […]
How to Reduce Cancellation and Return Rates of ecommerce orders
The Indian e-commerce market is arguably the fastest growing of its kind in the world, with a growth rate of 51% and climbing. It is slated to hit the $100 billion mark within the next 3 years. As a participant in such a fast paced, vibrant and competitive ecosystem, Indian online sellers always have to […]
Do you need a brand logo when selling on online marketplaces?
Online retail is no longer just another medium to sell more. This sector of trade is receiving significant attention from consumers. 80% of consumers prefer shopping online instead of going to physical stores. This makes it vital for online sellers to take their online selling seriously. Selling through online marketplaces is not the end. You […]
Equipping yourself for international ecommerce – a quick guide
Now that you have a good ecommerce business in India, why not think of taking it a step further? If you have ever thought of international ecommerce, keep reading. Taking your business to an international audience has several benefits apart from the monetary ones. It helps you grow as a business person. It exposes you […]
Everything You Need to Know About a Service Level Agreement
The Indian online retail market has been witnessing a phenomenal growth rate in the past few years. It is the fastest growing e-commerce market in the world, growing at an annual rate of 51%. In fact, 2016 was the biggest year for e-commerce in India, despite the demonetization frenzy that the nation witnessed towards the […]
How should online sellers settle down after the ecommerce peak season rush?
The festivities have almost ended and all the celebrations have wound down. The slack period is upon us and it is as crucial as the peak sales period. This time, when the sales have died down, must be used to recover and prepare for the next season. To make sure you are ready to maximum […]
Ecommerce loyalty programs – your sticky pad to retain Online Customers
Retailers have used loyalty programs to build their customer base. Online retail is no different. It is all the more difficult to find customer loyalty in online retail due to the excessive competition. Which is why it’s important to have an intelligent strategy to sustain the shoppers’ attention. One of the easy ways to do […]