Omnichannel trends in 2021 are the outcome of the paradigm shift in eCommerce business structures since the pandemic hit the world. Just two years back, the word simply meant having multiple channels for selling your products. Industry leaders ensured that they either adopted online sales or offline sales; whichever was missing in the go-to-market strategy.  […]

Topics Covered What are Business Reports? Where to find Business Reports? Types of Business Reports Sales Dashboard Business Reports by Date & ASIN Business Reports – Amazon What are Amazon Business Reports? The Business reports section offers a variety of reports which help to understand your business more in-depth, gives more analytical approach and helps […]

Contents: Brand And Brand Registry Mandatory Documents For Brand Registry Benefits Of Brand Registry Brand Name Used & Restricted Word Policy Common Rejection Reasons Procedures 1. Brand and Brand Registry 1.1 What is Brand ?When a product is manufactured by a company under a particular name it is called Brand. Legal name for Brand is […]

Importance of packaging in eCommerce is often underestimated by online sellers. Up until now, packaging was just about wrapping the product, putting it in a box, pasting the labels and delivering it. But now, ecommerce sellers are looking beyond corrugated boxes and new regulations have brought in new packaging requirements.  In short, good packaging ensures […]

What is an Inventory Report? Inventory Report is a summary of the products that you have available for sale to buyers on Amazon. Amazon Inventory Reports provide the SKU, price, quantity, and ASIN for each of your current offers. You can use the Inventory Report to reconcile your Amazon listings with your available stock and […]

Amazon Account Health What is the purpose of the Amazon Account Health page? The Amazon Account Health page provides you an overview of your seller account’s adherence to the performance targets and policies required to sell on Amazon.Amazon regularly reviews the performance of all sellers and notifies them when they are off-target. The intent of […]

What is Enhanced Brand Content? The Amazon Enhanced Brand Content feature (commonly referred to as the A+ tool) enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images and text placements. Adding EBC […]

“How to reduce shopping cart abandonment”, is another common question we are asked by Browntape users. Shopping cart abandonment is a common issue faced by all e-commerce websites. It involves online shoppers adding items to a website’s shopping cart, but leaving before completing the transaction. It is the real-world equivalent to walking into the supermarket, […]

“How to Register as a Seller on AJIO”, is a common question we get asked by  e-commerce sellers that use Browntape. AJIO is a  Reliance owned online fashion portal. Launched in 2016, the site took its time to gather momentum. Fighting against already established giants – Jabong, Myntra and ABOF back then was a challenge. […]

Myntra Pure Play Marketplace is a fulfillment model on Myntra. It is better known as Myntra PPMP. Myntra, one of India’s top fashion ecommerce platforms has various fulfillment models. The most prominent ones are  Myntra JIT and M-Direct. Compared to these two models, Myntra PPMP offers a lot more. So let’s begin with the basics. […]

Most online sellers today are unaware of the benefits of automation in their supply chain. While automating an entire supply chain comes at a cost, one can tweak parts of it such as choose to automate ecommerce order processing with scanners. Most of us have seen barcode scanners being used in offline retail outlets for […]

Social Commerce- The Trending Topic in Digital Commerce The question that most ecommerce sellers are asking today is what is social commerce? Here are few facts about this type of commerce with respect to India: As per a Bain & Company report, the current estimated value of the sector in India between $1.5 billion to […]