How to deal with customers trying to rip you off

‘The customer is always right’, goes the dictum. Some might say that this is a very naive way of looking at things, and they won’t be completely wrong. The customer-seller relationship is based on a simple economic transaction, but it can lead to some complicated scenarios. Both the consumer and the seller are ultimately vying […]

5 Furniture etailers making a mark in the Indian Market

In an age where virtually anything can be bought and sold online, it is no wonder that the online furniture sales business is booming. Furniture as an online commodity has a certain specific set of problems – firstly, it is difficult to have a warehouse full of pre-made furniture items, as opposed to easy to […]

Mayank Bhatia

Browntape already has trained teams in all domains. So business has grown with certain speed with support provided by Browntape and we are looking forward to touch new heights with them.

Praneet Rangi

Browntape has helped me consolidate my marketplaces, I don’t have to worry anymore! The steady rise in sales keeps me smiling.

Order fulfillment services of online marketplaces – A quick look

In our last edition we spoke about the top three online marketplaces in India, namely Flipkart, Amazon and Snapdeal. These three are bleeding themselves dry competing in various categories trying to one-up each other all the time. In fact, many experts believe that the battle of the online marketplaces comes down to who can take […]

Working capital assistance from online marketplaces: What are your options?

The Indian online marketplace has become a battleground for some big names. With e-retail and m-retail growing at an astounding rate, the Indian e-commerce industry is all set to hit the $100 billion mark by 2020. A few names stand out with respect to online retail, in terms of their sheer market size and growth […]

Rahul Kalra

From nothing to flourishing on more than 10 marketplaces, in just 6 months! Kudos to Browntape.

Top 5 Online Marketplaces in India compared

If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]

How to Choose the Right Marketplace for Your Products

Once you decide that you want to sell online, the first question that you have to answer is where. There are a lot of options. You can either go for one or more of the innumerable sales channels that make up the online retail horizon, or fly solo and open up your own online store. […]

Tier 2, 3 Cities as Potential Markets for Online Retail

India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, which include the metropolises and the highly developed industrial and cultural hubs and the tier 2 and 3 cities which include the so called developing regions around the country. The disparity between these […]