The How To On – Making Your Business Search Engine Friendly
Online retail is a very competitive area of business. Just like the physical market there are hundreds of other sellers looking to engage and retain the highest number of consumers possible. For people to buy from you, they need to know you have what they need. And the easiest way for them to know you […]
Preparing for a Holly Jolly Ecommerce Season
The ecommerce market is already booming and Christmas is just around the corner to sweeten the deal. India is a country that loves to celebrate culture and tradition. The festive season in the country starts in September and continues on till January. Making this period the most lucrative for online sellers. Now that Diwali is […]
How to Protect Yourself from Fraudulent Buyers in Online Retail
It is interesting that while researching this article, I found that there was no dearth of articles providing tips to the online buyer to be safe from the fraudulent seller, but there wasn’t much on the opposite scenario. Why is this so? Are sellers inherently more fraudulent than buyers? I don’t think so. Or, it […]
Best Ways to Increase Your Ecommerce Attractiveness
Like the physical marketplace your position in the world of ecommerce also depends on customer engagement. You may spend thousands on developing a new site that is fully functional. But, if it lacks the ability to engage people, you lose out on the key ingredient that could woo your potential customers. When developing your ecommerce […]
Can Assisted Ecommerce Solve the Problem of Insufficient Reach?
Maybe it is because I don’t generally watch TV, but the other day I was quite surprised to see that most of the advertisements aired on television were endorsing some or the other online retail channel. Koovs for fashion, Limeroad for ethnic wear, Pepperfry for furniture, Flipkart for everything else – the list is endless. […]
5 things to keep in mind when you are selling apparel online
It is astonishing how the internet and the fashion industry have affected each other through the years. Internet not only bridges barriers between international and intercultural trends, provides the means to explore new media and materials and gives space for collaboration, but it also makes the financial process of selling the garment much easier. It […]
5 Marketing Techniques to Promote Your Online Retail Business
We are no strangers to various marketing campaigns launched by online retail giants like Flipkart, Amazon, and Myntra. At the same time, it is quite interesting to switch on the TV and look at ads promoting online retail startups and app-based online stores like LimeRoad and Pepperfry catering to a niche market. Clearly, marketing is […]
Should you hike or lower the prices of your products now?
If you are an online seller who is a part of the online marketplace landscape in India, you already know that there is no set formula for pricing your products. Unless your product is the only one selling in that specific category, you will have competition from all those online retailers selling the same or […]
4 simple tips for sellers to get ready for ecommerce ki Diwali
Undoubtedly, Diwali was the top grossing season in eCommerce sales last year. Despite the many setbacks (read technical glitches, delivery mishaps, angry customers and so on), the figures at the end of the day did set new records for many a seller. The predictions and the benchmarks for ecommerce growth this year has only made […]
Get paranoid about your Account Reputation on online marketplaces, now!
All the online marketplace giants are bent on on boarding more sellers this year. Some are looking to double and triple, while some are targeting as many as 1,00,000 sellers on board by the end of this year. Needless to say, an online marketplace is no longer a level-playing ground; it is already competitive and […]