Can Content Marketing Help You Win Over Customers?
Perhaps more than any other product, what the urban consumers consume the most is content. This must be so because firstly, it’s free. We just have to log on to our social media accounts to find it being shared, exchanged and appropriated at breakneck speed on our newsfeeds. Secondly, it is interesting – rather, we can […]
7 Annoying Ecommerce Mistakes that Customers absolutely hate
selling online has its set of challenges. However, one thing that is common in both etail and retail is customer satisfaction. It is important that your customers have a happy shopping experience. It is also quite an elusive state to achieve, with shoppers sulking at any inconvenience. What are the things that irk ecommerce shoppers? […]
Prepared for the Valentine’s day ecommerce blitzkrieg? Indians are going to spend fabulously
A regular calendar year begins with New Year then slowly shifts to Sankranthi, and as the calendar progresses, February brings with it Valentine’s Day. While many moan the commercialisation of festivals, online (and offline) sellers shrug off naysayers and stock up in anticipation of brisk business. Alibaba might have popularised the singles’ day sale to […]
How can Reducing Response Time Help You Satisfy Ecommerce Customers Better
We live in an age where customer satisfaction is the keyword. From the ‘big three’ online retail marketplaces to the tens of thousands of sellers operating on them and independently, we are all constantly thinking about customer satisfaction as a way to promote and conserve a group of loyalists that would be crucial to our […]
How can You Use Social Media to Launch New Products
A fruitful way of looking at ecommerce is as an eco-system rather than simply a collection of marketplaces. This is because we cannot look at the marketplace as an isolated entity from the rest of the functioning bodies. Your profile on the marketplace is as much dependent on the logistics and transportation system that you […]
What should you do if Your Amazon Account is Suspended?
We all know that with online sales, every second matters. It can only take a sale or two to tamper with your seller’s rating, and that every moment you are offline, your competitor is making all the sales. Naturally, selling on a massive platform like Amazon, with hundreds of thousands of sellers and millions of […]
Are online marketplaces responsible for their users’ actions?
Online marketplaces operate as a medium between buyers and sellers, quite similar to a mall or shopping complex. However, when there is a dispute between a buyer and a seller in the mall, they are able to sort it out without involving the mall authorities because of the physical proximity. The same cannot be said […]
Ecommerce product image guidelines you should not ignore
When selling online what’s the first thing a consumer notices? It’s your product’s images. This is the only way a consumer can be sure of what he’s buying. A product image is your first and last shot at making an impression. That is why you need to make every image count. Unlike at a physical […]
The ‘how to’ guide for ecommerce Facebook ads – get the best out of your advertisements
Everybody who is somebody has a Facebook presence. It is one of the cheapest and easiest mode to reach new clients. Placing an ad with the Facebook group gives you a presence in its related media like Instagram, Messenger, Atlas, Workplace, and Audience Network. However, it is also difficult to reach your target audience due […]
How can Online Sellers out do their competitor’s Order Fulfilment Speed?
With the intense amount of competition that you face as an online seller in the e-commerce market it becomes a mammoth task to establish a point of difference. Last year, Amazon India claimed to have crossed 1 lakh sellers registered on their website. The numbers of Flipkart and Snapdeal are not too different from this […]