A regular calendar year begins with New Year then slowly shifts to Sankranthi, and as the calendar progresses, February brings with it Valentine’s Day. While many moan the commercialisation of festivals, online (and offline) sellers shrug off naysayers and stock up in anticipation of brisk business.

Alibaba might have popularised the singles’ day sale to beat the lovey-dovey-mushy Valentine’s Day, but India is yet to get to a singles’ sale. Browntape takes a look at what online sellers can expect from Valentine’s day sales in India.

The story so far

ASSOCHAM conducted a study in 2015 and noted that shoppers were likely to spend a staggering Rs. 22,000 crores on Valentine’s day.

“Valentine’s Day is turning out to be a heavy buying festival with a significant jump over the past four to five years,” said D S Rawat, Secretary General, ASSOCHAM.

Couples spend anywhere from Rs. 1,000 to Rs. 60,000 on flowers, stuffed toys, chocolates, mobiles, and personal grooming items like cufflinks and jewellery. ASSOCHAM predicted in its 2014 study that the average online spend would hit Rs. 18,000 crores. Going by the trends, the total spend for 2017 is only going to surge.

How to make the most of Valentine’s day trends for brisk ecommerce sales

Take the following cues and prepare accordingly to get your share in the pie this year:






Ashish Chandani, CEO and co-founder of says, “Valentine’s Day celebrations are no longer just a metro phenomenon, it has taken root even in the tier-II and tier-III towns. While flowers and chocolates have been all-time favourites, the largest growth is in the customised gifts and naughty gifts categories.” So keep up the spark in the Tier 2 and 3 cities.




Now that you have a good idea on what to look for in your V-day shoppers, get set, update your site and app, keep the logistics partner up to date, and stock up your warehouse. Let us look forward to another ASSOCHAM study that says V-day 2017 sales have broken all records.

If you want help managing your ecommerce business, come to Browntape. We are India’s largest ecommerce service provider, and we are happy to help!

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