Snapdeal seeks to stay relevant, reserves Rs 40 CR for festive promotions Looks like Snapdeal will be participating in the festive season sales this year. After the merger deal break with Flipkart, the etailer decided to fly solo. Now it is gearing up to capitalize on the biggest shopping season of the year to avoid […]
Is Snapdeal 2.0 good news for Online Sellers? After months of negotiations, the Flipkart-Snapdeal merger deal was called off. Whether it was Flipkart’s asking price or Snapdeal’s dislike for the clauses imposed, whatever resulted in the deal break has left Snapdeal excited to start afresh as Snapdeal 2.0. How about the sellers on its platform […]
The game is on – e-sellers versus Flipkart-Amazon-Snapdeal E-commerce is like a family – to make it work, everyone in the ecosystem has to work on their relationships, make compromises, have proper communication, and most importantly, know that the effort is worth it. The buzzword in Indian economy functions only with the cooperation of multiple […]
One of India’s online marketplace trinity recently underwent a makeover. Snapdeal took a lot of pain (moneywise and otherwise) to relaunch its brand. The company also made some policy changes. All of this was in preparation for the Diwali sale season. Did it pay off? We decided to do a post-mortem to see the impact […]
The day of the discount is gone. Not just is it unprofitable, but there is a legal angle to it too. The government, while clarifying that 100% Foreign Direct Investment is allowed in online retail, has also stated that the marketplaces are not to have any monetary interest in the selling. This prevents marketplaces from […]
Seller ratings is a topic of constant trepidation for most online sellers. With over 3 lakh registered sellers on Snapdeal, a number which is slated to touch 5 lakh by the end of this year, it is vital for the online seller to stay ahead of the curve by maintaining a high rating. Firstly, it […]
Top Online Marketplaces in India 2022 Are you looking for the top online marketplaces in India to market your products? A comprehensive list of online marketplaces in India for small and medium sized ecommerce sellers is here for you to read. It goes without saying that beginning an eCommerce business is a difficult task for small businesses. The […]
eCommerce News- September 2021 1. Kidswear Sales On Snapdeal Grew By 493 % in 2021. Shopping trends showed that consumers are now more inclined towards purchases which provide ‘more value’. Track pants registered the highest growth of 17x while T-shirts clocked a 8X growth. Popular kidswear brands such as Luke and Lilly, Hopscotch, Gini and […]
eCommerce News – October 2021 Profile of the Week – Peyush Bansal (Lenskart) “It was about picking up each problem, and solving them” In this interview, Lenskart CEO speaks about how tough his journey has been to make the Indian population buy glasses specifically from Lenskart. Being an online-first brand for a high involvement category, […]
eCommerce News- December 2021 Havas Prosumer Report: 95% consumers demand eco-friendly packaging from eCommerce Drawing responses from 3000 consumers across 6 countries, Havas Group of India has decoded the ‘future of eCommerce’ through its structural research. As per the Havas Prosumer Report, the future of eCommerce is Personalised, Transparent and Responsible, as 68% of the […]