2016 NY Resolutions Every Online Seller Must Make
Every year something new comes along and changes our lives forever. In business these new occurrences can be classified as opportunities and threats. It is essential to know what’s coming your way, what the market is likely to move towards and what is worth the effort. For ecommerce there are a particular set of factors […]
2015’s Ecommerce Exploits!
The research firm Gartner recently stated, the Asian digital commerce market is growing at more than 40% each year. According to an SBI research report India’s e-retailing sector, comprising of online stores and online marketplaces, is the fastest growing segment. The report stated that in 2015, e-retail was worth $6 billion, which may be an […]
Key Essentials for Online Selling
Online selling is a competitive business, with the end goal – sell more to earn more. India is the fastest growing online retail country in Asia Pacific. And the level of difficulty, when competing in Indian ecommerce, varies from new comers to long term players. This means, no one can guarantee you risk free business […]
The How To On – Making Your Business Search Engine Friendly
Online retail is a very competitive area of business. Just like the physical market there are hundreds of other sellers looking to engage and retain the highest number of consumers possible. For people to buy from you, they need to know you have what they need. And the easiest way for them to know you […]
Preparing for a Holly Jolly Ecommerce Season
The ecommerce market is already booming and Christmas is just around the corner to sweeten the deal. India is a country that loves to celebrate culture and tradition. The festive season in the country starts in September and continues on till January. Making this period the most lucrative for online sellers. Now that Diwali is […]
How to Protect Yourself from Fraudulent Buyers in Online Retail
It is interesting that while researching this article, I found that there was no dearth of articles providing tips to the online buyer to be safe from the fraudulent seller, but there wasn’t much on the opposite scenario. Why is this so? Are sellers inherently more fraudulent than buyers? I don’t think so. Or, it […]
Best Ways to Increase Your Ecommerce Attractiveness
Like the physical marketplace your position in the world of ecommerce also depends on customer engagement. You may spend thousands on developing a new site that is fully functional. But, if it lacks the ability to engage people, you lose out on the key ingredient that could woo your potential customers. When developing your ecommerce […]
Can Assisted Ecommerce Solve the Problem of Insufficient Reach?
Maybe it is because I don’t generally watch TV, but the other day I was quite surprised to see that most of the advertisements aired on television were endorsing some or the other online retail channel. Koovs for fashion, Limeroad for ethnic wear, Pepperfry for furniture, Flipkart for everything else – the list is endless. […]
5 things to keep in mind when you are selling apparel online
It is astonishing how the internet and the fashion industry have affected each other through the years. Internet not only bridges barriers between international and intercultural trends, provides the means to explore new media and materials and gives space for collaboration, but it also makes the financial process of selling the garment much easier. It […]
5 Marketing Techniques to Promote Your Online Retail Business
We are no strangers to various marketing campaigns launched by online retail giants like Flipkart, Amazon, and Myntra. At the same time, it is quite interesting to switch on the TV and look at ads promoting online retail startups and app-based online stores like LimeRoad and Pepperfry catering to a niche market. Clearly, marketing is […]
