Once you decide that you want to sell online, the first question that you have to answer is where. There are a lot of options. You can either go for one or more of the innumerable sales channels that make up the online retail horizon, or fly solo and open up your own online store. […]
Price comparison sites are the lifeblood of online retail. A good online customer spends as much time on a price comparison site as they spend on the actual online sales platform. It is no wonder that today there are quite a few price comparison sites available for the Indian online market. Price comparison sites are […]
It can be a daunting process to set up a new website, especially if that website is crucial for your business. If you are an online retailer looking to branch out and host your own online store, this article is for you. Designing a website is just a fraction of this process. Various intrinsic systems […]
India has an incredible history and culture of arts and handicrafts. Every region in India has a particular craft as its specialty – from Rajasthan miniatures to Kalighat in Bengal. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of art and craft […]
A Call to Action, or a CTA is probably the oldest, most effective and indispensable marketing tactic around. You can find it being used by a black market ticket vendor outside a box office, TV advertisements, billboards and the internet – virtually every place where someone is trying to sell you something. The anatomy of […]
Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]
Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]
Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]
In the cutthroat world on online sales, customer loyalty means everything. It means more market share, higher profits, higher brand recognition and a stable, growing business. Customer loyalty has two important benefits – firstly, it means the conversion of a one-time shopper into a trusted customer who would always come to you for their shopping […]
This is what Times of India had to say about us .. Even as Laxmikant Parsekar’s government struggles to boost investment and create employment, a small yet innovative e-commerce start-up has shown the way, just meters away from the chief minister’s secretariat office. A stroll along the empty streets of the Journalist’s colony in Porvorim leads […]
The first question every online retail newbie has when they enter the sector is, ‘what to sell?’ The Long Tail Phenomenon, propounded and discussed by Chris Anderson, the editor of Wired Magazine tells you not to fret about this question much. Every product has a profitable place in the online market, however niche it is. […]
The backbone of the online retail industry is the logistics providers. Since they provide the service of transporting and distributing your products to your customers, thereby completing the sale process, you have to be very careful in delegating this responsibility. Firstly, we think that it is crucial for a growing e-commerce business to subscribe to […]
