Sponsored Ads on Marketplaces – Intensifying seller popularity [Part – 2]


Last week, we spoke about a way to combat the strenuous competition in online retail – Sponsored ads. We shared the benefits of Flipkart’s PLA from Browntape’s experience. This week, let’s take a look at the other option available to you, Amazon’s Sponsored Ads, and how it has benefitted other sellers like you. Amazon’s Sponsored […]

Google AdWords: Does it Really Work?

Although Google today is conquering our lives through the digital revolution, its initial success is owed to its introduction of an ingenious and original marketing tactic – Google AdWords. The idea was simple. Google owned the most powerful and comprehensive search engine algorithm available on the Internet. The question was how to monetize it. Google […]