How to Create a Marketing Plan for Your Online Store?

How to Create a Marketing Plan for Your Online Store? You’re no newbie to marketing if you run a successful offline business. However, tactics for increasing traffic to the site can be quite diverse. You’ll be able to reach more potential customers than before.  Thanks to your online store, and you’ll have absolute control over […]

Top 7 Best E-commerce Softwares in India to Build Your Own Online Store

Looking for some of the best e-commerce softwares in India? Don’t worry we got you covered. Firstly, let’s start with what is an e-commerce software? An e-commerce software are tools that help business owners easily build an e-commerce website. Running one’s business online has helped merchants conduct business efficiently. These platforms provide them with a […]

How to Reduce Shopping Cart Abandonment?

“How to reduce shopping cart abandonment”, is another common question we are asked by Browntape users. Shopping cart abandonment is a common issue faced by all eCommerce websites. It involves online shoppers adding items to a website’s shopping cart, but leaving before completing the transaction. It is the real-world equivalent of walking into the supermarket, […]

6 Image Editing Tools to Improve Your Online Store’s Product Images

Online retail websites rely on images to provide visual information about the product to potential buyers. They also use images in the form of banners and headings to advertise certain products, schemes or offers. Apart from this, there are other important places in the website where images are necessary, like thumbnails and quick view images. […]