Tier 2, 3 Cities as Potential Markets for Online Retail
India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, which include the metropolises and the highly developed industrial and cultural hubs and the tier 2 and 3 cities which include the so called developing regions around the country. The disparity between these […]
Hottest Product Categories in Indian Online Retail
Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]
Want to sell overseas? Here’s 5 online marketplaces to explore!
India has one of the fastest growing e-commerce industries in the world, in terms of both supply and demand. With the total turnover of the Indian e-commerce market slated to cross $16 billion in 2015, its growth can only be described as meteoric. But it is no wonder that an entrepreneur would look at the […]
Top 5 Price Comparison Sites in India
Price comparison sites are the lifeblood of online retail. A good online customer spends as much time on a price comparison site as they spend on the actual online sales platform. It is no wonder that today there are quite a few price comparison sites available for the Indian online market. Price comparison sites are […]
How to choose the right domain for your online store
It can be a daunting process to set up a new website, especially if that website is crucial for your business. If you are an online retailer looking to branch out and host your own online store, this article is for you. Designing a website is just a fraction of this process. Various intrinsic systems […]
5 Best Marketplaces to Sell Handmade Items in India
India has an incredible history and culture of arts and handicrafts irrespective of region. Every region in India has a particular craft as its specialty – from Rajasthan miniatures to Kalighat in Bengal. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of […]
5 Tips to Stand Out While Selling on Online Marketplaces
An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]
How to Create an Effective Call to Action
A Call to Action, or a CTA is probably the oldest, most effective and indispensable marketing tactic around. You can find it being used by a black market ticket vendor outside a box office, TV advertisements, billboards and the internet – virtually every place where someone is trying to sell you something. The anatomy of […]
Web Commerce and Mobile Commerce – What’s the Difference?
The world of online retail is a complicated one, with multitudes of applications and technologies powering it. Yet, it seems like there are two main branches that have split from it and are going into two slightly different directions. These are e-commerce, or electronic commerce and m-commerce or mobile commerce. Although e-commerce and m-commerce are […]
What is Mobile Commerce? Should You Capitalise on it?
If you have not heard about mobile commerce or m-commerce, you are already a bit late to the party. The steady shift of retail from offline to online seems to have culminated into the world of smartphones, tablets and smart wearables. And it was a well-expected change. With the rise of the smartphone era, internet […]
