Why is Multi-Channel the Way to Go?

It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]

6 ways to Use Analytics to Make More Profits in Online Sales

Analytics for internet transactions is how one keeps track of all user interactions with a seller’s page/website. If you own an independent website as a seller and want to gather numbers for it, Google Analytics is your best friend. Google Analytics captures real time data and presents it in a format that can help drive the evolution […]

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