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1

Hottest Product Categories in Indian Online Retail

Jul 29, 2015

Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]

2

Top 5 Price Comparison Sites in India

Jul 22, 2015

Price comparison sites are the lifeblood of online retail. A good online customer spends as much time on a price comparison site as they spend on the actual online sales platform. It is no wonder that today there are quite a few price comparison sites available for the Indian online market. Price comparison sites are […]

3

5 Tips to Stand Out While Selling on Online Marketplaces

Jul 14, 2015

An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]

4

What is Mobile Commerce? Should You Capitalise on it?

Jul 3, 2015

If you have not heard about mobile commerce or m-commerce, you are already a bit late to the party. The steady shift of retail from offline to online seems to have culminated into the world of smartphones, tablets and smart wearables. And it was a well-expected change. With the rise of the smartphone era, internet […]

5

Contractual manufacturer to Online Brand – BagsRUs’ journey with Browntape

Jun 26, 2015

For 22 years, Mihir Desai steered his company in the direction of contractual manufacturing. With focus on comfort, reliability and durability, each product is made combining the latest designs and functionality aspect in mind. Being contractual manufacturers, top quality bags of different kinds were made by BagsRUs for various brands and corporates over the years. […]

6

How did Browntape multiply 60-year old Renka’s online sales in just 6 months?

Jun 23, 2015

Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]

7

What is Affiliate Marketing? Should You Outsource it?

Jun 23, 2015

Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]

8

How to Increase Revenues with Upselling and Cross Selling

Jun 17, 2015

In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can […]

9

5 Simple Ways to Retain Customers and Make them Shop More

Jun 16, 2015

Customer retention is the name of the game. If you are an online retailer, you cannot thrive in the market without conserving a loyal customer base. Oftentimes, this is the major conundrum that the average online retailer has to face – how to retain customers? But why is customer retention so important? Loyal customers are […]

10

Making the Most of Your Independent Website

Sep 23, 2014

Online selling newbies always have to deal with an important question – marketplace or dedicated website? Creating and managing a website to sell your products online, while competing with giants like Amazon and Flipkart can be a daunting task, because of which novice sellers are advised to start slow, and stick with the online marketplace […]

11

Why is Multi-Channel the Way to Go?

Sep 15, 2014

It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]

12

6 ways to Use Analytics to Make More Profits in Online Sales

Jun 18, 2014

Analytics for internet transactions is how one keeps track of all user interactions with a seller’s page/website. If you own an independent website as a seller and want to gather numbers for it, Google Analytics is your best friend. Google Analytics captures real time data and presents it in a format that can help drive the evolution […]

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