5 Marketing Techniques to Promote Your Online Retail Business
We are no strangers to various marketing campaigns launched by online retail giants like Flipkart, Amazon, and Myntra. At the same time, it is quite interesting to switch on the TV and look at ads promoting online retail startups and app-based online stores like LimeRoad and Pepperfry catering to a niche market. Clearly, marketing is […]
Hottest Product Categories in Indian Online Retail
Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]
Top 5 Price Comparison Sites in India
Price comparison sites are the lifeblood of online retail. A good online customer spends as much time on a price comparison site as they spend on the actual online sales platform. It is no wonder that today there are quite a few price comparison sites available for the Indian online market. Price comparison sites are […]
Contractual manufacturer to Online Brand – BagsRUs’ journey with Browntape
For 22 years, Mihir Desai steered his company in the direction of contractual manufacturing. With focus on comfort, reliability and durability, each product is made combining the latest designs and functionality aspect in mind. Being contractual manufacturers, top quality bags of different kinds were made by BagsRUs for various brands and corporates over the years. […]
What is Affiliate Marketing? Should You Outsource it?
Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]
How to Increase Revenues with Upselling and Cross Selling
In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can […]
Common Mistakes While Shipping and How to Avoid Them
Shipping your product to the customer is an oft neglected aspect in the life of an online business owner, sometimes to drastic consequences. Shipping is not just a way to get the goods at the customers doorstep, but it is much more than that. It represents your professionalism and work ethic as an online seller, […]
