An online marketplace is a tough place to survive in. The amount of competition is enormous and the demand is relentless and both these things mean that you always have to be on your toes while operating your online store. The size on the Indian online marketplace is rising at a meteoric pace. In fact, […]

Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]

Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]

Published by Browntape on iamwire. The e-commerce industry in India has seen a tremendous growth in these last few years. It was valued at USD 12.6 billion in 2013 and is expected to be a USD 50 billion industry by 2023. The shopper base in India is expected to cross 100 million by 2016 and […]

Online marketing is a tough game to play. With multiple social media platforms and email, not to mention websites, forums, apps, even games, anything and everything goes in making your ecommerce campaign a success. Of course, you have to face extremely stiff competition and you are more accessible than ever to your customers whether you […]

The online selling marketplace is a typical example of an aggressive ecosystem. You have to adapt quickly to all the technological changes around you to survive, and thrive. Although email is a technology that has been around for many many years, it’s applications in terms of online sales are some of the most effective ways […]