Get paranoid about your Account Reputation on online marketplaces, now!
All the online marketplace giants are bent on on boarding more sellers this year. Some are looking to double and triple, while some are targeting as many as 1,00,000 sellers on board by the end of this year. Needless to say, an online marketplace is no longer a level-playing ground; it is already competitive and […]
Top 5 Online Marketplaces in India compared
If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]
Tier 2, 3 Cities as Potential Markets for Online Retail
India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, which include the metropolises and the highly developed industrial and cultural hubs and the tier 2 and 3 cities which include the so called developing regions around the country. The disparity between these […]
Hottest Product Categories in Indian Online Retail
Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]
Want to sell overseas? Here’s 5 online marketplaces to explore!
India has one of the fastest growing e-commerce industries in the world, in terms of both supply and demand. With the total turnover of the Indian e-commerce market slated to cross $16 billion in 2015, its growth can only be described as meteoric. But it is no wonder that an entrepreneur would look at the […]
How to choose the right domain for your online store
It can be a daunting process to set up a new website, especially if that website is crucial for your business. If you are an online retailer looking to branch out and host your own online store, this article is for you. Designing a website is just a fraction of this process. Various intrinsic systems […]
5 Ways to Improve Abandoned Cart Emails
Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]
How did Browntape multiply 60-year old Renka’s online sales in just 6 months?
Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]
What is Affiliate Marketing? Should You Outsource it?
Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]
How to Increase Revenues with Upselling and Cross Selling
In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can […]
