How to Know if Your Staff is Stealing from You
Although rarely addressed openly, employee theft is a major issue in India. In fact, a 2009 survey shows that India topped the chart among 41 countries in retail shrinkage rate – a term that comprises of shoplifting, employee theft and process failures for the second consecutive year. Retailers in the country had the highest shrinkage […]
Logistics Providers for e-Retail: What are your options?
The backbone of the online retail industry is the logistics providers. Since they provide the service of transporting and distributing your products to your customers, thereby completing the sale process, you have to be very careful in delegating this responsibility. Firstly, we think that it is crucial for a growing e-commerce business to subscribe to […]
Building a Profitable E-Commerce Retail Business: A Dream or a Possibility?
Published by Browntape on iamwire. The e-commerce industry in India has seen a tremendous growth in these last few years. It was valued at USD 12.6 billion in 2013 and is expected to be a USD 50 billion industry by 2023. The shopper base in India is expected to cross 100 million by 2016 and […]
How were Diwali Sales for Online Marketplace Sellers?
Expectations were high this Diwali season for both online marketplaces and the sellers selling on these platforms. With promises of ‘the best’ offers to customers, some were quite a success while some like Flipkart had to face the brunt of many. Who reached the expected sales figures? Or who achieved part of their targets? At Browntape […]
Flipkart’s Big Billion Day – How Much Did Other Marketplaces Gain?
The Big Billion Day – Flipkart’s much-hyped and much-awaited-by-all sale that happened on October 6th is being scrutinized and ripped apart by everyone, consumers and sellers alike. Meant to benefit both consumers and sellers, Browntape‘s team dug into who actually benefitted with the few hours of sale on October 6th? The Big Billion Day – For […]
Selling Online – Should you open your own store or sell on marketplaces?
Published by Browntape on iamwire. In the e-commerce space, there are a very few products that are not sold online today. From grocery to sexual wellness, it’s all there in the online selling space with consumers getting to pick from a number of options. “Should you sell online?” seems to be a question of the […]
The Hard Truth: Is Your Business Going to Do Well Online?
There is a lot of buzz around e-commerce and online selling. And though a few retailers are trying to fight the e-commerce giants, the reality is that brick and mortar retail is slowly moving over and giving way to e-commerce. Market research and advisory firm Technopak estimates the Indian e-commerce market to grow from USD […]
Is Your Online Retail Business Healthy?
So you started with an idea to try online retail and today you are an e-commerce businessman. People buy products from you everyday, through your website or an online sales channel that you subscribe to. As you spend more and more time on the online marketplace, your venture starts growing in a complicated manner. Consider […]
Think You Can Manage Your E-Commerce Campaign Without a Software Provider? Think Again!
Online marketing is a tough game to play. With multiple social media platforms and email, not to mention websites, forums, apps, even games, anything and everything goes in making your ecommerce campaign a success. Of course, you have to face extremely stiff competition and you are more accessible than ever to your customers whether you […]
Taxation Rules in the E-Commerce Sector in India
The e-commerce sector in India is developing at a frenzied pace, currently estimated at $2.3 billion and slated to leap at $38 billion in the next five years. Names like Flipkart, Ebay and Amazon have become the stuff of households, what with the more than 250 million strong internet user base in India. Setting up […]
