Pricing Strategy: It IS Rocket Science
The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]
How to Keep Negative Reviews at Bay
In a world where you are continuously evaluated by online word-of-mouth and sellers’ ratings, negative reviews are every online seller’s boogieman. In all honesty, we have rarely experienced any customer buying a product without spending time in reading the previously written reviews for both the product and the supplier. In fact, one can even argue […]
How to Lose Your Customer’s Trust in 5 Simple Steps
You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.
Common Mistakes While Shipping and How to Avoid Them
Shipping your product to the customer is an oft neglected aspect in the life of an online business owner, sometimes to drastic consequences. Shipping is not just a way to get the goods at the customers doorstep, but it is much more than that. It represents your professionalism and work ethic as an online seller, […]
6 Tips to Create a Better Customer Experience Through Online Sales
Online sales posed a new challenge in front of business owners, in terms of how to keep the customers satisfied without even being able to see them. Customers, especially Indian customers who have just warmed up to the idea of online sales a few years ago, feel more comfortable when they can put a face […]
