If you visit a top e-commerce website, you are most likely to find a section for blogs. If not right on the top, then right at the bottom. Many online sellers are unaware of the power of blogging and perceive blogs the same way it was perceived in the late 1990s. Back then, blogs were […]

India has an incredible history and culture of arts and handicrafts irrespective of region. Every region in India has a particular craft as its specialty – from Rajasthan miniatures to Kalighat in Bengal. Apart from these traditional arts, there are many talented individuals adept at making some of the most interesting and beautiful works of […]

The world of online retail is a complicated one, with multitudes of applications and technologies powering it. Yet, it seems like there are two main branches that have split from it and are going into two slightly different directions. These are e-commerce, or electronic commerce and m-commerce or mobile commerce. Although e-commerce and m-commerce are […]

Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]

For 22 years, Mihir Desai steered his company in the direction of contractual manufacturing. With focus on comfort, reliability and durability, each product is made combining the latest designs and functionality aspect in mind. Being contractual manufacturers, top quality bags of different kinds were made by BagsRUs for various brands and corporates over the years. […]

Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]

Think of it this way – when you enter a supermarket looking for a toothbrush, and you find it in the pet food section, aren’t you frustrated? Categorisation in the real world is done to increase efficiency for both the customer and the seller. Imagine frustrated customers leaving their shopping and storming out of your […]

It’s a question most of us don’t bother to ask. It’s like asking how the plumber turns the water on, or the IT guy fixes your computer. We know that Browntape has the capacity to integrate numerous online and offline marketplaces, including your brick-and-mortar store. But it’s definitely good to know what goes on under […]

The other day I was going through a prominent online marketplace looking for a case for my cell phone. As any user would, I used the search option, toggled the price range to sort the results from low to high, and started browsing. What I noticed was that I was seeking more information from the […]

Sales is an evolutionary entity, and evolution happens at a very fast paced rate with it. The subdivision of wholesale and retail, the emergence of catalogue based sales, the idea of malls, and finally that of selling online are things that have come up in less than the past hundred years. Drop shipping is an […]

These are great days to be in e-commerce. In India and worldwide, e-commerce and online retail have been seeing some amazing progress, and it is no surprise that consumers have finally gotten used to this new way to shop. The Indian e-commerce market saw its biggest year in 2014, and if the predictions are correct, […]

Web based shopping is a highly diverse field that has been changing at an astounding rate. To be ahead of the competition here requires clear foresight and the ability to take major decisions effectively. Re-platforming is one such decision. An online shopper is looking for a seamless, efficient and a friendly way to shop, and […]