Things You Need to Take Care of During the Pre-Order Stage
Being a successful e-commerce business can be very rewarding, but it also requires a lot of careful planning and effort to make it that way. Previously, we have discussed how an online business operation can be divided into three parts – the pre-order stage, the ordering stage and the post-order stage. We have already discussed […]
Why is Multi-Channel the Way to Go?
It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]
Whats New at Browntape
Browntape has established itself as a trusted name when it comes to multi-channel inventory management systems in India. This week, we are proud to announce some new additions to the ever-growing list of features that Browntape provides. Our vision to make online business a hassle-free, rewarding experience for the seller, regardless of the size of […]
9 Things Your Invoice Absolutely Must Have
The invoice for your sales transaction is probably the most important piece of documentation you will create and share with your customer. It is imperative that extra care has to be taken in creating its format and filling the information within it. The idea of an invoice is mutually beneficial to you and your customer […]
6 Tips to Create a Better Customer Experience Through Online Sales
Online sales posed a new challenge in front of business owners, in terms of how to keep the customers satisfied without even being able to see them. Customers, especially Indian customers who have just warmed up to the idea of online sales a few years ago, feel more comfortable when they can put a face […]
6 ways to Use Analytics to Make More Profits in Online Sales
Analytics for internet transactions is how one keeps track of all user interactions with a seller’s page/website. If you own an independent website as a seller and want to gather numbers for it, Google Analytics is your best friend. Google Analytics captures real time data and presents it in a format that can help drive the evolution […]
What are SKU, UPC, EAN Codes and How to Create Them
इस लेख को हिंदी में पढ़ें What is an SKU Code (or SKU ID)? The full form of SKU code is Stock Keeping Unit. It is a unique identifier for a product to record the stock quantity for the item (among other attributes). For example a retailer might want to know how much quantity he […]
Why You Must Use More Technology in Your Online Sales
The history of sales has changed drastically through the ages, and a few ideas have changed the process forever. When Amazon created the first online store in the 90s, The idea was simple – instead of bringing customers to the store, bring the store to the customers. This meant saving resources on inventory storage and […]
6 Tips for Transitioning into a Successful Online Sales Business in India
Online sales is a great way to reach a huge market demographic while drastically reducing the cost of storage and inventory usually associated with a shop on an expensive high street. If you are a traditional sales business owner, or an online sales newbie, here are a few tips that can help you grow your […]
Omni-Channel Retail in India
Today’s world is about choices. When one wants to buy a phone, she has a hundred choices no matter what her budget is. She asks for opinions from friends, everyone has an opinion or a favourite. She goes online to check for reviews, more opinions. And once she decides to buy, she has the choice […]