How to Make Your Customer Your Brand Ambassador
Advertising was much easier 30 years ago, when the trifecta of TV, radio and newspaper were enough to promote your brand among your customers. But times have changed, and how! The marketing game has shifted its paradigms drastically in the past few years, from social media presence to native advertising. The development is mass media […]
Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape
Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape On a few major marketplaces in India that are live today including eBay, Amazon, Snapdeal, Flipkart, Tradus and Shopclues over 50,000 merchants sell their products. With a lot of them them having started with a single platform, are now selling on 4 or 5 sites […]
India’s Accelerator GSF Graduates A New Batch Attacking Everything From Trip Planning To ECGs
India’s Accelerator GSF Graduates A New Batch Attacking Everything From Trip Planning To ECGs GSF, an incubator endeavoring to become a “TechStars” for India and the developing world, just graduated its second batch of startups covering everything from trip planning in South Asia to CRM to cheaper electo-cardiograms. The accelerator, which just started off a […]
SeedFund & K Ganesh invest in Browntape
SeedFund & K Ganesh invest in Browntape Serial entrepreneur K Ganesh has also invested in the Goa based company. The company, founded in 2012, was one of the companies from the 2013 batch of GSF Accelerator. Browntape is an inventory management service for merchants who sell on online marketplaces like Amazon or Flipkart. The startup […]
Build your brand on marketplaces & stand out from the rest! Here’s how
Online marketplaces dominate the ecommerce scene but quite a few online stores have surfaced and made a name for themselves as well. As a result most online retailers are torn about whether or not they should join the market force or go solo. Being a seller on an online marketplace is difficult these days. The […]
Is reverse logistics necessary for smooth returns policy?
Online retail is incomplete without an adequate return policy. Consumers feel they are at a disadvantage because they cannot closely examine online goods before purchase. This makes product returns a necessity. Six to eight percent of seller products are returned. For some sellers this percentage can go as high as 25%. Alarming yes, but why […]
Top hacks for error- free ecommerce logistics
Whether it’s the festive season or an ordinary day in your online selling business you have to be prepared with your logistics. Purchases are made when consumers feel like it and if you aren’t ready to dispatch products within 2 days, you will lose your sales and face the risk of being deactivated by the […]
Baby Care Product Market – A Niche Worth the Risk
In online retail, baby care products belong to a niche category. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. Since then many other players have come along to extract the rewards of this category. Understanding the Numbers The Indian population has grown extraordinarily since independence in 1947. As of the 29th […]
Sponsored Ads on Marketplaces – Intensifying seller popularity [Part – 2]
Last week, we spoke about a way to combat the strenuous competition in online retail – Sponsored ads. We shared the benefits of Flipkart’s PLA from Browntape’s experience. This week, let’s take a look at the other option available to you, Amazon’s Sponsored Ads, and how it has benefitted other sellers like you. Amazon’s Sponsored […]
5 Creative Ways to Boost Your Online Sales. Hint: Think Outside the Box!
What’s the first thing that comes to mind when you have to sell online? How do I do it? By now, you’ve probably figured online sales take more than listing your products . The presence of competition makes it harder for you. Whether it’s your first sale or one hundredth, a sale is something an […]