How has demonetisation affected ecommerce? Is it good news or bad news?
The country is still recovering from the sudden demonetisation of Rs. 500 and Rs. 1,000 notes. Business everywhere has seen a change in its routine, and the ecommerce industry hasn’t been spared either. Browntape takes a look at how the move has affected Indian online sellers and the potential future impact on the ecommerce industry. […]
Marketing in Marketplaces – Looking beyond Discounts
If we had to look at the most common myth associated with online marketplaces, it has to be that only discounts drive sales on these platforms. True that etailers treaded the discounts route previously to get in the favourite list of customers. And in the interim period, the other avenues could have been ignored by […]
Performance by Jabong over the years – loss making enterprise or money spinner?
In the online fashion retail, Jabong has always been a dark horse. The company has had a tumultuous ride since its inception in 2012. The ownership has changed hands, it came to the verge of closure multiple times, faced cash crunch, but finally seems to be on terra firma now. BT charts the company’s journey […]
How does Payment Reconciliation play ball with your ERP?
Are you sure you are receiving the right amount due to you from marketplaces? Are you sure you are recording all your orders and corresponding payments? Are you paying extra tax? Are you making enough profit? If not, do you know where you need to optimise and where you need to cut down? If you […]
Top Tips New Online Sellers Need for Smooth Online Retail
Online selling can be an overwhelming business for a newcomer. The online retail industry is in full bloom, with millions of sellers already operating across thousands of platforms, both big and small. India is one of the fastest growing markets for online sales, and the eyes of some of the top players in ecommerce are […]
Joining a New Marketplace? Here are 5 Questions you Must First Consider!
Once you reach your goals it’s time to move on to bigger more challenging ones. When selling on marketplaces you will set sales or profit goals. Once you achieve these you look out for new challenges and more opportunities to grow you business and earn greater revenue. Many online sellers join a new marketplaces […]
Cranky Customers Compromising your Ecommerce? Tackle their bad reviews and ratings with these Practical Moves!
All online sellers would have faced stubborn buyers. Sometimes even if there is a problem that can be overlooked, a hot-headed customer kicks up a storm. Bad reviews and ratings follow, making things worse for the seller. Picture the following scenario: A buyer complains that the product is not as big as it was made […]
What’s the Deal with Branding in Online Retail?
We often tend to limit the idea of competition in the Indian online marketplace as that between the big online retail channels like Flipkart and Amazon. In fact, the real competition in online marketplaces takes place within the sales channel, between individual sellers. Earlier this year, Amazon claimed that it had acquired 1 lakh sellers […]
Ecommerce Diwali sales roundup – the path breaking trends, the non-performers & everything in between
The party is over, and Indians are slowly returning to the daily grind post-Diwali. BT takes a look at how online commerce has fared this season. How did the marketplaces fare? Redseer Consulting did a brief study on the sale titled, ‘The Great Indian Online Festive Sales Review’. The study makes some interesting observations of […]
7 Costly ecommerce mistakes you haven’t stopped making
Selling online is not as easy as you thought; is it? When you fall because of losses it hurts more than you assumed it would. Online retail requires strategy. Maintaining stocks and listing your products is not enough. You need to look at where you are going wrong and make a conscious decision to implement […]