meesho supply zone-How to sell clothes on Meesho

“How to register as a seller on Meesho?” “What is Meesho’s business model?” “How do you sell on Meesho?” All these are common questions searched for by sellers. Keeping that in mind, here is an easy guide to being a Meesho seller. 

Meesho is an Indian social e-commerce company that operates on the foundation of an extensive reseller network of eCommerce resellers. Customers can also buy directly from sellers. It was founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal. However, since the pandemic and the rise of other social commerce sites, Meesho has gained huge demand among eCommerce sellers and of course consumers. 

Meesho recently raised the funding of their business. This valuation of Meesho of $4.9 billion makes the business one of India’s highest valued startups. Hence as an eCommerce seller, you are sure to benefit from adding this to your roster of marketplaces.

What is the Business Model of Meesho?

Meesho is open to all kinds of sellers. Its business model includes both B2B and B2C selling. Meaning that main sellers sell their items to the customers as well as to other smaller resellers who further sell the items to customers.

To explain the B2B aspect, it is important to know that Meesho has raised an entire community of resellers; mainly women. It has given them a reliable source of income. In small towns with limited internet access, these resellers often give buyers access to quality products from across the country. This is how reselling on Meesho works: 

This business method has its benefits:

As for B2C, this is similar to a regular online shopping site, wherein a buyer would skim through items and purchase it for their personal consumption. Purchasing via Meesho is considered to be cheaper compared to other shopping sites. This is because the prices listed there are like wholesale rates- Meesho does cater to the price-conscious customer.

What are the Categories Sold on Meesho?

How to sell on Meesho

 Meesho.com started off with only fashion apparels. They later branched out to other categories. This site was the first Indian site to receive investment from Facebook, mainly because it was one of the first social selling platforms. Meesho has over 50 lakh products in various categories on offer. The popular categories include:

Home & Kitchen: If you are a seller of this category you should register on Meesho. The subcategories within this are upholstery, decorative showpieces, kitchen cooking tools, crockery, and more. Besides this, they also have sections  for sports and fitness, stationery, and office supplies within this category

Electronics Accessories: Within this category, you have your items for grooming, smartwatches, phone accessories, home appliances, and more.

Beauty and Health:  Beauty consists of the obvious makeup, perfumes, body cleansers, hair care products, and more. Furthermore, as for health, this section consists of sanitizers, oral care items, feminine hygiene, etc.

How to Register as a Seller on Meesho?

how to sell clothes on meesho

Documents Required to Register as a Seller on Meesho

To register your business on Meesho is easy. It doesn’t require too much information nor is the whole registration process long. Before you go on to registering on Messho make sure you have all these documents and requirements ready.

The Process: Register as a Seller on Meesho

Once you have your documents in place you can start the registration process. Meesho has a seller panel registration dashboard; which you gain access to after registering. Earlier the process was a lengthy one, with a 24+ hours time period to wait for the approval included. But now, Meesho has made this process quicker and faster for sellers. Here is a step-by-step guide:

Meesho Supplier Panel – Final Setup

How to sale on Meesho, meesho supply zone

Now that you’re done registering and you have created your account you will be granted access to the supplier panel. Now here before you go ahead and start selling, you will need to complete a few important steps. 

You can do this right from your supplier panel. In case you logged out, you can log back in here.

How to Upload a Single Catalog on Meesho

How to Upload catalog in Bulk on Meesho

Tips on Kick-Starting your Business on Meesho

Catalog Listing

On Meesho to ensure visibility, you need to have and add plenty of catalogs. Usually, after you have around 5-6 catalogs you will start getting orders for your products. Hence the understanding is that having more items and catalogs will increase your chances of getting orders.

Pricing

This is an important point to consider. Ensure that you have appropriately set the price for the product. That is after keeping in mind the manufacturing price, your profit margin, and the competitive market price. Your price must seem appealing and worth the product in comparison to similar products in the market.

Besides this to help you set the price Meesho provides you with a recommendation tool. That will suggest you prices as per the demand in the market. Doing this will surely get your orders!

Market Trends

As a seller, it is crucial for you to keep an eye out for market trends and what is in demand. Having new and unique items in the market will ensure that you have created good demand for your products.

Next-Day Dispatch

Meesho gives preference to catalogs that qualify for the next-day dispatch (NDD) program. This means if you ensure that your products are a part of the NDD program you too will be given preference. Basically, the NDD program is where the supplies have to dispatch orders by the next day it was placed. Since this result is increased customer satisfaction and user experience, the site prioritizes it.

Meesho Seller Pricing and Commission

Meesho offers attractive commissions to suppliers/ sellers. Here’s why we say so.  

Settlement amount = Product price – Commission – GST – TSC

Please note that almost every category has a 0% commission rate. To know if you fall in this slab click here.

Conclusion

So there you have it all the steps required to register as a seller on Meesho. Meesho is great for new and experienced sellers alike. Since its registration process and rules aren’t so strict, it is a perfect practice ground for new eCommerce sellers. We wish you all the best, on your Meesho journey.