Dear Sellers,

At Browntape, we are very excited to bring our super-simple and awesomely intuitive multi-channel order management service to improve the lives of Indian sellers like you. Our aim is to bring greater sales, reduced effort and saved time for you, precious time that you would rather spend with your loved ones rather than handling the drudgery of managing your orders from online stores.

Why is a multi-channel system like Browntape required?

In an increasingly competitive landscape in the Indian commerce, both online and offline, it has become imperative for a seller to start showcasing and selling his products on multiple online websites like Flipkart, Snapdeal, Shopclues, etc. These websites spend crores of Rupees in making sure that customers are flocking to these sites to buy products and thus leveraging that resource is a no-brainer for any retailer.

However, presence on all these sites makes it very challenging for a seller to manage his operations. Orders flow in from different directions, and when an order comes in from one website, the available stock quantities need to be updated on all the other sites. Moreover, shipping labels need to be printed in bulk, shipment tracking numbers need to be added back to the orders when they are shipped, etc. Sellers across India are living in an excel sheet hell managing all these things manually. We at Browntape aim to solve sellers’ challenges that arise while selling simultaneously on multiple online marketplace websites.

What exactly does Browntape do for the online merchant?

Browntape is a multi-channel order and inventory management software for India. Simply put, it helps sellers in India control and view their online selling activities on a single platform. It comes with an option to add an offline shop. Browntape helps fulfill daily orders by allowing functions like printing bulk shipping labels, invoices, pick and pack lists and reports to be shared with staff and vendors when required. It tracks the status of orders from all channels from the time of payment till the package is delivered, and in some cases till when it is returned. It also allows for centralised inventory management for a seller, so when a product is sold on one website, the stock on other websites is updated automatically. Browntape also connects to a company branded store created using a shopping cart platform like Magento, Shopify, Kartrocket or Zepo. All the orders from Magento, for instance, flow into Browntape to be processed together with orders from all the other sales channels.

In addition to organising data for the seller it also offers features that help send automated messages to customers at various stages of order delivery. Browntape can be operated by a multi-tasking seller or a seller’s team working in processing orders and managing inventory.

An online multi-channel order and inventory management system connects to various online channels or online stores that have been opened by a seller. What that means is that, for example, if a shoe seller sells shoes on Flipkart, eBay, Amazon and Tradus, he can connect all these accounts to Browntape by simply adding the accounts in Browntape. Once Browntape and the marketplaces are connected, the seller need not log in to his online stores separately for daily tasks. This allows the shoe-seller to view his orders from various platforms and process the orders as well in a single place.

Browntape manages multi-channel inventory as well. All a seller needs to do is upload a CSV file (a Microsoft Excel format) with pre-defined details of the product(s) and their respective stock quantities. In a minute’s time the document uploads and you are ready to view your inventory. A single dashboard shows which all marketplaces a particular product is listed on. What’s more, as and when orders are processed, Browntape updates the inventory with the fresh available stock on all sites.

Browntape can currently be linked with Amazon India, UK, US; eBay India, UK, US Flipkart, ShopClues, Tradus, Rediff, PayPal, Magento and Shopify. Browntape will soon be integrated to SnapDeal, Naaptol, Homeshop18, Indiatimes Shopping, Zepo, KartRocket and more. Our website showcases the latest list of Browntape integrations.

Please note that multi-channel inventory is not the same as a multi-warehouse inventory. A multi-channel inventory is in most cases based out of a single warehouse whereas a multi-warehouse inventory brings further technicalities.

Get started with it!

You can get started with a Browntape account yourself in less than 60 seconds. If you are new the ecommerce selling, you can use Browntape for FREE till you cross 100 orders per month. Sign up for your FREE 30-day trial now or call us on 9166554000 for any queries.

The Browntape Team!

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