Online Sales of Beauty and Personal Care: How Browntape Can Help
Welcome to the expanding world of digital shopping for beauty products. The beauty and personal care industry has experienced exponential growth in recent years, with online sales playing a significant role in its expansion. Consumers now prefer the convenience and accessibility of purchasing beauty products from the comfort of their homes. This surge in demand […]
The Power of Amazon Advertising: Tips for Effective Campaign Management
Over the years Amazon has established itself as one of the leading players in the e-commerce market. In 2023 alone, the e-commerce giant generated a straggering sales revenue of $373bn, which indicated a massive volume of orders placed on the marketplace. This explains why millions of sellers have chosen Amazon as their go-to e-commerce partner. […]
How we Altered a MySQL Table with 50 Million Rows without Downtime using gh-ost
I am sure if you’ve googled your way to this article, you already know the problem but here you go.. The Problem Our production database has some key tables. Business requirements have evolved and recently we needed to add a new column to a table with 50 million rows. We played around with other options, […]
How does Amazon’s seller payments system work – from order to money in the bank
When it comes to payments from marketplaces to Third-Party Sellers there are a few terms that can help understand the seller payment system with most marketplaces such as Amazon, Flipkart, Snapdeal, and Paytm. To reduce confusion in minor differences this is with respect to Amazon’s seller payments system. What are payment ‘Settlements’ First up this […]
HGH India Exhibition, July 14-16 : Come say Hi to us!
We are participating in the HGH India Exhibition (Home Decor, Gifts, Houseware) in Mumbai from July 14-16. The annual trade show for home textiles, home decor, gifts and houseware is organised annually to help Indian and International brands, manufacturers, exporters, importers, suppliers and distributors connect with the home products and gifts market in India. Drop in […]
Is Your Online Retail Business Healthy?
So you started with an idea to try online retail and today you are an e-commerce businessman. People buy products from you everyday, through your website or an online sales channel that you subscribe to. As you spend more and more time on the online marketplace, your venture starts growing in a complicated manner. Consider […]
Which Part of India is Contributing The Most to E-Commerce Growth?
E-commerce has seen a lot of firsts this year. New trends have come about; myths have been busted; new markets have emerged; but all of these point towards a brighter future for the e-commerce industry in general. With no intentions of bursting any bubble, we analysed some data, that points to facts which may be surprising […]
How to Manage Product Returns
Product returns are an inevitable part of the online sales. For both the customer and the seller, they are somewhat of a nuisance – no customer wants to go through the hassle of returning a product they have bought, and no seller would be too keen on receiving an item they have dispatched. But, we […]
Whats New at Browntape
Browntape has established itself as a trusted name when it comes to multi-channel inventory management systems in India. This week, we are proud to announce some new additions to the ever-growing list of features that Browntape provides. Our vision to make online business a hassle-free, rewarding experience for the seller, regardless of the size of […]
Omni-Channel Retail in India
Today’s world is about choices. When one wants to buy a phone, she has a hundred choices no matter what her budget is. She asks for opinions from friends, everyone has an opinion or a favourite. She goes online to check for reviews, more opinions. And once she decides to buy, she has the choice […]
