D2C brands that have gone omnichannel: 2024 report
Direct-to-consumer (D2C) brands have experienced unprecedented growth in recent years, reshaping the retail landscape and consumer expectations. The emergence of D2C brands has disrupted traditional retail models, allowing companies to sell directly to consumers. This direct approach has enabled brands to have more control over their products and fostered a closer relationship with their customer […]
Signs your ERP and OMS Integration Might Need an Upgrade
In the intricate world of modern commerce, the seamless integration between Enterprise Resource Planning (ERP) and Order Management Systems (OMS) is nothing short of vital. It’s the harmonious convergence of these two systems that enables businesses to operate efficiently, adeptly managing resources and enhancing customer experiences with precision. But what happens when this integration starts […]
Common challenges in OMS implementation
In today’s highly competitive business environment, the effective management of orders is crucial for success. Regardless of whether a company is a retail giant, an e-commerce startup, or a manufacturing enterprise, integrating an Order Management System (OMS) can significantly streamline processes, boost customer satisfaction, and drive revenue growth. However, the road to a seamlessly integrated […]
How to create a performance marketing plan that works for e-commerce
The digital revolution has brought a lot of change in the marketing segment. Performance marketing has emerged as a critical strategy for firms looking to succeed in the fast-paced world of e-commerce, where competition is stiff and consumer attention spans are short. Performance marketing offers a result-driven approach, focusing on tangible outcomes such as clicks, […]
Key Tech Tools for a Performance Marketing Engine
In 2024, the marketing landscape has undergone a revolutionary transformation, propelled by the ever-growing integration of technological tools. This profound shift is most evident in the domain of performance marketing, where businesses are leveraging advanced digital solutions to unprecedented heights. However, despite significant advancements, challenges persist in the form of skill gaps. Recent data indicates […]
20 Key Metrics to Analyze and Track for Your E-commerce Website
The exponential surge in e-commerce growth over recent years underscores the vital need to understand and track key metrics to ensure sustained success. These quantifiable measurements provide invaluable insights into the performance of online stores, guiding strategic decisions and optimizations. By meticulously monitoring these metrics, businesses can identify strengths, weaknesses, and opportunities for growth, ultimately […]
10 signs your current e-commerce site needs a 2024 update
The ever-evolving world of e-commerce necessitates constant advancement in digital platforms to remain aligned with changing consumer preferences, technological innovations, and industry benchmarks. An outdated e-commerce platform faces the challenge of engaging prospective customers while simultaneously risking the loss of current customers to the competitors who have adeptly to the times. Therefore, the importance of […]
Why do so many D2C businesses get featured on Shark Tank India?
Shark Tank India stands as a groundbreaking addition to the Indian television, representing an innovative leap into the domain of business-focused reality entertainment. The show aspires entrepreneurs to pitch their business ideas to a panel of investors, or “sharks,” in the hopes of securing investment deals. Over the years, the show has received 62,000 applications […]
Migrating to Shopify Plus from Shopify: How and Why to Migrate?
Shopify has long been a committed platform for businesses venturing into e-commerce, offering a user-friendly interface and robust features for new online ventures. As businesses grow, so do the needs of a business, leading to the emergence of Shopify Plus, a more advanced and scalable version tailored for high-volume merchants. Did you know? Shopify Plus […]
A Comprehensive Comparison: IBM Sterling OMS vs. Oracle OMS vs. Magento OMS vs. Browntape OMS
Order Management Systems (OMS) serve as the backbone of modern e-commerce operations, facilitating the seamless flow of orders from placement to fulfillment. OMS integrates various aspects of order processing, inventory management, and customer service. Choosing the right OMS is crucial for businesses looking to optimize their operations and meet the demands of today’s dynamic market. […]
