The Hard Truth: Is Your Business Going to Do Well Online?
There is a lot of buzz around e-commerce and online selling. And though a few retailers are trying to fight the e-commerce giants, the reality is that brick and mortar retail is slowly moving over and giving way to e-commerce. Market research and advisory firm Technopak estimates the Indian e-commerce market to grow from USD […]
Is Your Online Retail Business Healthy?
So you started with an idea to try online retail and today you are an e-commerce businessman. People buy products from you everyday, through your website or an online sales channel that you subscribe to. As you spend more and more time on the online marketplace, your venture starts growing in a complicated manner. Consider […]
Google AdWords: Does it Really Work?
Although Google today is conquering our lives through the digital revolution, its initial success is owed to its introduction of an ingenious and original marketing tactic – Google AdWords. The idea was simple. Google owned the most powerful and comprehensive search engine algorithm available on the Internet. The question was how to monetize it. Google […]
Which Part of India is Contributing The Most to E-Commerce Growth?
E-commerce has seen a lot of firsts this year. New trends have come about; myths have been busted; new markets have emerged; but all of these point towards a brighter future for the e-commerce industry in general. With no intentions of bursting any bubble, we analysed some data, that points to facts which may be surprising […]
Better Order Management: The Secret to Your Success in Online Retail
Although the modes of retail have changed drastically over the years, the concept remains the same – the sale and purchase of goods or services from a business to an end-user. What once used to be chains of physical stores and multitudes of storehouses to provide for each of them is now steadily becoming online […]
Think You Can Manage Your E-Commerce Campaign Without a Software Provider? Think Again!
Online marketing is a tough game to play. With multiple social media platforms and email, not to mention websites, forums, apps, even games, anything and everything goes in making your ecommerce campaign a success. Of course, you have to face extremely stiff competition and you are more accessible than ever to your customers whether you […]
E-commerce Photography: Do I Need to Hire a Professional?
Photography series – Part I So you have some nice products ready to sell online. All you need now is pictures of what you’ve painstakingly produced, or put together. You decide to click some shots of each of your items, probably touch-up the photos a bit in a popular image processing software, and finally upload […]
Taxation Rules in the E-Commerce Sector in India
The e-commerce sector in India is developing at a frenzied pace, currently estimated at $2.3 billion and slated to leap at $38 billion in the next five years. Names like Flipkart, Ebay and Amazon have become the stuff of households, what with the more than 250 million strong internet user base in India. Setting up […]
Pricing Strategy: It IS Rocket Science
The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]
Why Stock Count Audit Should be a Critical Part of Your Weekly Process
Auditing inventory is not the most exciting part of an online retailer’s life, but it is one of the most important. There is no doubt about the fact that accurate inventory is a cornerstone of the sales business. While moving hundreds and thousands of products every week, it is no wonder that one might fall […]