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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

Confused about ecommerce taxes? Don’t worry; here’s what you need to know!

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‘Tis the season to be filing your taxes! Figuring out taxes can be a taxing affair, but fret not, as we bring a general guide on ecommerce taxes . For most part, the ecommerce taxes an online seller must pay are not that different from the taxes paid by a physical retailer. However, with the sale of goods […]

Ecommerce Competitive Pricing – How Low Should You Go?

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Setting a price for a product is one of the most important and delicate decisions that you can take as an online seller. An immense amount of factors and considerations are involved in making this decision and more often than not, the details you aren’t thinking about are the ones that end up becoming the […]

What Makes the Consumer Hit that Buy Button – Loyalty or Sales?

The age old question always haunts the seller – what is really more important when it comes to strategizing your sales. Is it really customer loyalty towards a brand, or is it the delicate balance of competitive pricing tactics? Both contenders have strong arguments when it comes to this debate. Moreover, there is virtually no […]

Creative Ways to Promote Your Product on the Internet

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The internet constantly provides innovative ways for us to exchange information – not just in terms of the content, but also in terms of the medium. With the advent of the mobile internet age, we are never too far away from streaming a video, watching an image, a gif, or even a vine. This seems […]

Product bundling tips and tricks Online Seller must learn!

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Product bundling is a sales method in which the seller sells a package or combination of products or services for a united price. Take the example of a combo meal. Most malls have eateries that offer a combination meal, which includes portions of each dish to make a complete meal, usually at a lower price […]

Can Guided Selling Drive Sales? Here’s a closer look!

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It is an interesting observation that most of the webpages that we visit on a daily basis, are a result of curated content on email and social media platforms like Facebook and Twitter – things that our friends or in many cases, the platforms themselves, recommend to us. This mode of reaching a webpage can […]

Common mobile commerce myths you probably believe!

We all know that mobile is big. Mobile commerce is slowly gaining traction in popularity among the online shoppers. So what are the statistics in favour of mobile? According to a Comscore report, by 2017, 25% of the total ecommerce sales are going to be through mobile. 60% of the time users spend on social […]

Lessons to learn before trying out Online Retail!

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In the past decade, e-commerce in India has grown to become a massive industry that is moving as we speak at a breakneck speed. With the emergence of smartphones and the internet penetration due to this phenomena, the rise of tier II and III cities and aggressive competition by key players in the market, the […]

Worst E-Commerce content mistakes you could possibly make!

It should not come as a surprise that e-commerce websites tend to see regular footfall. As online personifications of a marketplace, successful e-commerce websites thrive on a constant inflow of virtual shoppers. But this is not something that can be taken for granted. Rather, the online retail websites constantly compete among each other and strive […]

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