Where are your Snapdeal Seller Ratings going Wrong?
Seller ratings is a topic of constant trepidation for most online sellers. With over 3 lakh registered sellers on Snapdeal, a number which is slated to touch 5 lakh by the end of this year, it is vital for the online seller to stay ahead of the curve by maintaining a high rating. Firstly, it […]
Prevent festive season product returns before they even start, with these tips!
Online sellers have reason to celebrate during the upcoming festive season. Diwali, Christmas and New Year offer scope for a lot of shopping, which translates to a lot of selling and good business for sellers. While the opportunities abound to make a killing, there is also the risk of fraud buyers, consignment lost in transit […]
Ecommerce Discounts – An Epidemic without a Cure?
If there is one trend that can be recognized as a game changer in the recent years when it comes to online retail in India. It has been more than three years that the three giants of Indian online retail – Amazon, Flipkart and Snapdeal have been engaged in a gridlock with each other. Massive […]
Creating click-worthy title tags for your ecommerce products
Search engine optimization (SEO) is a critical aspect in the success of an ecommerce venture. Among the prime elements in SEO are HTML tags. The title tag is what catches the reader’s eye first, and is important for your business. What is a title tag? A title tag is an HTML element that appears at […]
What Happens to Returned Goods in Online Retail?
Returned goods are an inescapable part of the online retail business, but it does manage to draw flak from sellers and buyers alike. For the buyers, it is important to have the agency to be able to return a product and get a refund if and when it is damaged or unsuitable. For the seller, this […]
Who said Online Marketplaces don’t look out for their Online Sellers?
Understanding the importance of online sellers, ecommerce companies are taking steps to keep their sellers a step ahead of the others. Leading ecommerce companies have introduced facilities for sellers to make things easier for them. Some of these initiatives are meant especially to encourage the small and medium businesses to enter the online sphere. We […]
Leaky Ecommerce Bucket – Where are You Losing Your Money?
An ecommerce enterprise is can be tough business for a novice, especially because of all the potential bottlenecks and leaks that it can have, many of which are unique to this kind of business. One of the characteristics of ecommerce is that it is conducted both offline and online. Offline, one has to be on […]
What makes ecommerce Logistics challenging in India?
Logistics always was and still remains the most important part of the ecommerce business, because it is the point where an online transaction gets transformed into an offline, hand-to-hand delivery. It is easy to see how successful online retail ventures owe their success to a sharp focus on the logistical part of their operation. The […]
Foreign Ecommerce Players in Indian Online Retail
Foreign enterprises have always looked at India as a potential mega-market, especially since the adoption of the globalization policies in 1991. The opening up of the Indian market saw a massive influx of foreign capital, which brought along with it newer brands, more choice for the consumer and a fresh wave of competition for the […]
Are Online Marketplace costs getting higher then on Online Stores?
There is always a tug of war in the mind of an online seller: to sell on a popular marketplace or set up an independent store. Some sellers take a balanced approach of maintaining a presence in a marketplace while running their own store. As a businessperson, you have to think through the expenditure part […]