Understand the Online Reviews Mechanism and How You can Benefit!
If there is one thing that characterizes our lives in the age of internet, it is evaluation. It is a mark of our times that we try to quantify every lived experience in terms of a rating, or a right swipe, or a review. It is natural to judge a particular service, be it a cab […]
Top ecommerce marketing trends to watch out for in 2016
A robust marketing strategy is important for any industry, and ecommerce is no different. Having a systematic marketing plan and a strong team to implement it will help an online seller towards a healthy sales figure. Let us take a look at some trends that could be hot in 2016: Mobile marketing – This is […]
An Online Seller’s Guide to Drop Shipping
In the age of online retail, there seems to be a need to readdress the question – what does it mean to be a good seller. Is it about having a product in stock? Or providing excellent customer service? Or selling the most number of products? There is a common anecdote that describes a good […]
5 Things to Consider while Strategizing Shipping as an Online Retailer
Shipping is a vital and slightly underappreciated aspect of online retail. While we generally don’t think shipping when we think online retail, its importance cannot be exaggerated enough. Shipping and logistics form the nervous system of e-commerce across the world. The online transaction that begins on your cell phone only ends when the product is […]
5 Tips to Promote Your Online Store via Email
It is hard to believe that email was once envisioned as a mere replacement for the practice of writing and sending actual mail, because it has so drastically affected our very manner of communication with each other. Email has become so ubiquitous and essential in the online world that according to this report by Radicatti […]
Kickstart an online shopping spree with these key influences
With the number of online retailers mounting, and choices galore available to shoppers, it is vital to identify causes that prompt a customer to shop. Online sellers have to keenly observe the factors that aid a customer’s buying decision and use the knowledge to pump up their sale volume. Likewise, sellers need to identify the […]
Mobile apps a huge factor in boosting ecommerce sales and revenue
That mobile is an important factor in the success of online commerce is known even to novice sellers. Especially in India, mobile commerce or m-commerce is significant, owing to the fact that mobiles and smartphones are more widespread than bank accounts or computers. In such a climate, it is essential that online sellers ensure that […]
How to Make Your Customer Your Brand Ambassador
Advertising was much easier 30 years ago, when the trifecta of TV, radio and newspaper were enough to promote your brand among your customers. But times have changed, and how! The marketing game has shifted its paradigms drastically in the past few years, from social media presence to native advertising. The development is mass media […]
Essential Tools to Excel as an Online Seller
The great thing about online retail is that it offers the seller a lot of flexibility in terms of doing their job. At the same time, online retail can be an overwhelming space. The sheer scale with which sales take place, the pace of the competition and the brand vulnerability that social media enables can […]
Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape
Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape On a few major marketplaces in India that are live today including eBay, Amazon, Snapdeal, Flipkart, Tradus and Shopclues over 50,000 merchants sell their products. With a lot of them them having started with a single platform, are now selling on 4 or 5 sites […]