Being a successful e-commerce business can be very rewarding, but it also requires a lot of careful planning and effort to make it that way. Previously, we have discussed how an online business operation can be divided into three parts - the pre-order stage, the ordering stage and the post-order...
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After spending a bit of time on online marketplaces and getting acclimatized to the working environment on the web, many sellers start wondering whether now is the time to break off and fly solo by investing in a dedicated website. This has many reasons - the lack of creativity and...
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It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the...
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Product returns are an inevitable part of the online sales. For both the customer and the seller, they are somewhat of a nuisance - no customer wants to go through the hassle of returning a product they have bought, and no seller would be too keen on receiving an item...
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Although with every passing year, the realization that one can not only survive, but also thrive solely on the basis of an online ecommerce business, is gaining impetus among online business owners, owning and operating a ‘real’, offline store still holds its own value. We have not (yet) entered a...
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The life cycle of an online sale can be roughly broken into three parts - pre-order, order processing and post-order. Here, the pre-order phase deals with issues like research, sourcing/purchasing of inventory, SKU coding, pricing, setting up of the online shop, etc. The post-order phase is all about shipment tracking,...
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Browntape has established itself as a trusted name when it comes to multi-channel inventory management systems in India. This week, we are proud to announce some new additions to the ever-growing list of features that Browntape provides. Our vision to make online business a hassle-free, rewarding experience for the seller,...
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Owning and operating an online business can be a hectic task. Especially when you start getting established and recognized as a trustworthy seller, the orders just seem to keep flowing in. It is therefore important to cultivate certain ‘good habits’ in terms of operating your business early on, so that...
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The invoice for your sales transaction is probably the most important piece of documentation you will create and share with your customer. It is imperative that extra care has to be taken in creating its format and filling the information within it. The idea of an invoice is mutually beneficial...
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To be successful as an online seller, your business has to run with a clockwork precision. Your orders from various online channels should come together efficiently. The warehouse response to these orders must be quick and precise. Your packed items must be delivered on time and without mishaps. At the...
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The online selling marketplace is a typical example of an aggressive ecosystem. You have to adapt quickly to all the technological changes around you to survive, and thrive. Although email is a technology that has been around for many many years, it’s applications in terms of online sales are some...
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Catalogues are a much loved and much hated word in the vocabulary of someone involved in the eTailing business. They can be immensely helpful if they are well designed and clear, but usually this is not the case, which makes them tedious and difficult to read. For a multi-channel online...
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