How To Make SEO Friendly Listing On Amazon

Amazon SEO Friendly

When we think of SEO, we usually think of Google SEO and ignore Amazon SEO. If you are an eCommerce business and are not recognised on Amazon by 2022, you may be missing out on sales opportunities.

Moreover, the website is not the only place where you can sell your products online. If you have a product page on Amazon, then it should be found out by the customers, just like you want your website to appear on the very first search engine results page (SERP) for the industry keywords.

Failing to do the Amazon SEO in the correct way, just like the regular SEO, will result in lesser traffic and sales? It’s crucial to know that Amazon ranking algorithm differs from any Bing or Google algorithm in terms of surfacing results. Inside a nutshell, there’s far fewer ranking signals or aspects than in typical SEO.

You could perhaps believe that all this makes Amazon ranking easier, but it isn’t that simple. You’ll have a difficult time analyzing Amazon SEO tool from the standpoint of web-SEO. This is because Amazon is, first and foremost, a buying platform.

Amazon Ranking Algorithm and how it works?

Amazon SEO listing

Before we discuss Amazon SEO tool or how to optimise the product listings, it’s important to understand how to rank organically on Amazon. It is indeed similar but not the same as Google’s.

What is the main distinction? Amazon questions are just commercial, not informational or navigational, as Google queries are.

Consider it simple. You conduct a search. Amazon ranking algorithm understands that you really want to buy which ever product you searched for. It compares the query to a set of relevant products, which are displayed on a series of pages. But how does Amazon choose those specific products? Consider it similar to Google’s algorithms, but only for eCommerce.

But how does Amazon choose those specific products? Consider it similar to Google’s algorithms, but only for eCommerce. Amazon considers the following factors when ranking products:

– Positive feedback from customers (better products will sell more and make more money for Amazon).

– Product listing includes relevant keywords.

– The best prices (not too high, not too low, based on the competition)

It’s important to note that, whereas the algorithm has always been searching for relevance based on the query, historical data is also important, as mentioned in the preceding list. Results that have previously pleased customers are probable to implore the customer base. New Amazon sellers are thus faced with a conundrum: if Amazon priorities products with high sales, but you have yet to make any sales or generate any past information for Amazon’s A9, how could you ever hope to clamber Amazon’s rankings?

The answer is to perform Google SEO for Amazon products, beginning with keyword research to ensure that you are found by the customers who are important to you.

Amazon Ranking Factors Related to Relevance

The good news is that you can directly influence such ranking factors by strategically using specific keywords in the following categories of your Amazon pages.

The Name of Your Product

The product-title ranking factor is probably the most important aspect of Amazon SEO in terms of relevance. In the title, include the most specific keywords for the product.

Here are some suggestions for improving your Amazon product name:

1. Include the brand name.

2. Include a detailed explanation of what your product does.

3. Mention a specific ingredient or material.

4. Indicate the color of your product.

5. Clarify the dimensions of your product.

6. Mention the quantity of your product (if applicable)

As with white hat SEO, eliminate keyword stuffing in the title, as it will harm the Amazon SEO rankings. If you keyword stuff, you risk creating a title that doesn’t read naturally, which can look cluttered and reduce the click-through rate.

Backend Keywords

Amazon keywords searchbar

Backend keywords are essentially “hidden” keywords that can only be used in the backend section of the Amazon Seller Account. Their purpose is to inform Amazon’s algorithm that the particular product listing on the site is specifically targeting keywords. If you’re looking for a search engine SEO analogy, consider these backend keywords to be the Meta tags that tells Google what the webpage is about, and that helps the search engine determine when and how to show the site to people searching for relevant information. 

With their backend keywords, sellers can fill out five fields. Each line is limited to 50 characters. If you exceed the limit, the site will not index your backend keyword.

Here are five rules to remember when filling out the backend keyword field of Amazon:

– Keywords should not be repetitive

– Avoid using quotation marks because they will reduce the character count overall.

– Don’t use too many synonyms for the same word.

– Commas can be ignored.

– Include spelling variations or synonyms.

The Brand Field

The brand field on a product page always appears (right above the title or headline) as well as connects to numerous search results for various products from the same brand. When listing your products, be sure to spell your brand name correctly. Shoppers on Amazon typically start looking for a product based on its brand, which is why it’s critical to always have an accurate name. 

If the product has multiple brand names that you could potentially use, use a keyword results to understand which variance is most searched for brand name and use that.

Product Description Should Include Bullet Points

These two go together. Both inform your customers about your product, so this is your opportunity to be both detailed and persuasive. Of course, you must include your most important keywords here as well.

Work hard to make the description readable, instinctive, and convincing from a sales standpoint. It will resonate with prospective buyers in addition to the SEO benefit of including your keywords.

The same is true for the bullet points. Because bullet points are scannable, they are easy and quick to read, so your customers will priorities this area. Inform your customers about the benefits of your product (rather than just the features), and include important information such as ingredients and dimensions.

Amazon Reviews

reviews on Amazon

Online reviews, which customers confide as much as personal recommendations, are yet another performance-related factor that Amazon’s algorithm considers. Take note of the correlation between Amazon search engine results but also products with a high number of reviews. 

Products that rank first for a broad keyword typically have more and higher-quality reviews than those further down the list. We can conclude from this that having more reviews affects click-through rates and therefore can make more sales that in turn affects overall product rank on the site. Furthermore, Amazon has recently started cracking down on fake reviews in order to ensure greater integrity, so don’t try to game the system.

If you want more of your customers to leave reviews on your Amazon product page, simply send them a follow-up email after a purchase asking them to leave a review for what they just purchased from you. If you have negative Amazon reviews, look into what people are complaining about and function properly to fix the issues with your product.

Amazon Choice Prize

Successful Amazon SEO is all about understanding what Amazon’s algorithm expects from you as a seller, which eventually comes down to making Amazon’s customers happy. There are numerous ways to optimise your product page, but they all boil down to two main factors: importance and achievement. If you optimise with these major factors in mind, you should eventually see an improvement in your search engine rankings, conversion rates, as well as sales.


With this article, you now have a solid understanding of how the Amazon ranking algorithm works as well as how to optimise your listing so that it appears in the marketplace. Even after reading this detailed post on how to rank organically on Amazon, if you’re really having difficulty, feel free to reach out to us, and we have the right tools to keep the listings on track, increasing your sales to levels you never imagined.

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