Work life imbalance, the only danger of starting up in Goa

Gurpreet Singh, cofounder & CEO of Browntape, an ecommerce software company that helps online sellers manage orders and inventory, chose Goa to start up because he was already working there and had a feel of the place. “Goa is well-connected to all metros, has a nice mix of urban and rural and a good place for people to build their lives,” he says. While there are challenges in hiring people, retaining talent is much easier in Goa.

“In the past six months, I have interviewed at least six senior people from metros who have been advised by doctors to move out of these cities due to pollution-related illnesses in the immediate family,” says Singh. Prototyze, an incubator located in a picturesque bungalow in Dona Paula on the outskirts of Panaji, has 150 employees, three venture teams and a mini zoo.

“Travel is a breeze, pollution is relatively less and the beach is a walk away,” says Mohan Krishnan, chief planning officer at Prototyze, who has lived in Goa for 14 years. In the last 18 months, Prototyze has incubated Mobiefit, a fitness brand; HandyTrain, a mobile training platform for companies to create and deploy training programmes; Seynse, a fintech venture; TempoGO, a digital transportation company; and Mondeart, a platform for home owners and interior designers.

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